Designers and others of course, love nicely produced keepsakes. Paper companies latched onto the idea years ago of having their paper samples beautifully designed and printed. I've still got several Broad Spectrum samplers from Simpson Lee Papers designed in the early sixties and an almost complete set of the stunning Imagination series from Champion Papers issued in the sixties, seventies and eighties.
Pentagram first issued their delightful and intriguing keepsakes in 1971 given away to their clients and although it doesn't say so in the book they were also available on subscription, the first four were a £1, the next three £2 each but they gave up charging from number eight, probably too much administrative hassle.
The book is a wonderful celebration of the thirty-six Papers issued up to 2006. Each one has a few spreads shown (though not every page) so you'll get a good idea of the wide range of subjects: Paper 17: Mao badges; Paper 11: Norman Bel Geddes amazing 1937 City of Tomorrow or Paper 15: a few pages reproduced from a 1924 book about what can be seen from a train window between Paddington and Penzance, England. My favorite is Paper 16: Kingswalden Notes, a seventy-two pager showing architect Quinlan Terry's handwritten journal with his beautifully precise architectural drawings for a 1971 country house.
Kit Hinrichs, from Pentagram's San Francisco office, designed the book and from front to back it's a visual treat to look at. Excellent typography, printing (175dpi) paper and inserted into the inside of the back cover is your copy of Paper 36!