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The Penguin Dictionary of Media Studies
 
 
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The Penguin Dictionary of Media Studies [Paperback]

Nicholas Abercrombie (Author), Brian Longhurst (Author)
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Product Description

Product Description

A topic with ever-increasing appeal and scope, Media Studies is attracting more and more higher education students as well as the thousands of practitioners within its various fields. Written by two prominent experts, The Penguin Dictionaries of Media Studies gives the definitive overview of this huge area, covering print, digital and broadcast media, as well as the theories, techinicalites and key figures involved. This new addition to the highly-successful series of Penguin subject dictionaries is comprehensive, authoritative and user-friendly - a must for anyone with an interest in the media and the wider cultural arena.

From the Publisher

Some sample entries:

ASYNCHRONIZATION

Where sounds is out of step with images in cinema and television. Thus, if when we are watching TV or a film and a person's lips move and the voice comes along later, we will read this as a mistake or error in the technological process. However, experimental film-makers have used such techniques to disrupt the REALISM of texts, by showing how they are put together.

INFOTAINMENT

Media products, especially television, that mix information and entertainment. Various methods are used, from dramatic reconstructions of historical events using actors to employing a great deal of visual illustration (SEE: docudrama). The term is often used slightingly by people who believe that the mixture of fact and fiction risks confusing viewers, misrepresenting matters of fact and lowering standards of factual journalism. The opposite point of view is that an entertaining method of presenting factual material helps the audience to grasp what is being said.

NBC (National Broadcasting Company)

Founded in the mid-1920s as a radio network, NBC started television broadcasting in the late 1930s. It was originally owned by RCA but is now part of General Electric. In the 1930s, the FEDERAL COMMUNICATIONS COMMISION found that NBC controlled the majority of radio audiences and forced the company to divest itself of part of the business, which became ABC.

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Amazon.com:  1 review
Excellent reference for those beginning media studies 25 Sep 2009
By Matthew Miller - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
A Japanese friend obtaining his Master's degree in Mass Media at a British university introduced me to this book. He found that when studying the media in a second language, this dictionary was indispensable in helping him with jargon not found in usual dictionaries. The definitions are concise, easy to understand and often offer advice on where to research for more information (it includes an extensive bibliography). I began using this dictionary for the Introduction to Media classes I teach at a Japanese university. My students also find the definitions simple to grasp and, when leafing through the book on their own, discover aspects of the media they are personally interested in.

It is mostly focused on Britain/America, which is not a complaint, but something to be aware of if you are expecting more coverage of the international media. Also, though the book was published only two years ago, the speed at which the media change warrants a new edition fairly soon.

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