- Paperback: 224 pages
- Publisher: Kogan Page Ltd; New edition edition (30 April 1992)
- Language English
- ISBN-10: 0749407697
- ISBN-13: 978-0749407698
- Product Dimensions: 23 x 15.6 x 1.8 cm
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Product Description
For the last several years, public relations has been the fastest growing sector of the UK economy - testimony to its coming of age as a fully developed and now highly sophisticated part of the marketing mix. Accordingly, of course, there has grown up around PR a considerable literature, much of which is academic in tone, or seeks to add to the kudos of what is fundamentally a young discipline. "The PR Business" aims to cut through this often distracting gloss to take a close-up look at what PR really is - what it exists to do, what it can do, and how it best does it. Focusing on the grass roots issues of PR, and how they work in practice, it is an "insider's" guide to the subject, putting forward tried and tested approaches which often differ greatly from the "textbook" wisdom. Radically de-bunking the myths and pseudo-philosophies of PR, this book is a manual for both understanding of the subject and success within it as an aware practitioner.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
