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The PDMA Handbook of New Product Development
Milton D. Rosenau (Author), Abbie Griffin (Author), George A. Castellion (Author), Ned F. Anschuetz (Author) Average Customer Review: Available from these sellers.
Product Description
Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new... Read More |
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