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Product Description
Product Description
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book′s concise, map–like detail acts as a compass, offering practical information pertaining to every stage of the product development process –– from idea generation to launch to the end of the life cycle.
Whether you′re a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.
From the Back Cover
–Laurie A. Tucker, Senior Vice President, Global Marketing, FedEx
"The PDMA Handbook is the most comprehensive compilation of product development knowledge written for today’s product development leaders."
–Steven Eppinger, Massachusetts Institute of Technology
Sloan School of Management
"This Handbook provides a wonderful guide to tools, techniques, and concepts that have proven effective in a wide range of companies and industries. It is practical, current, and very readable."
–Steven C. Wheelwright, Senior Associate Dean and Baker Foundation Professor, Harvard Business School
The completely revised and updated "bible"of new product development
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map–like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process–from idea generation to launch to the end of the life cycle.
This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web–based concept development.
Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.
The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.
To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.
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