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The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
 
 
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The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success [Hardcover]

Florence M. Sto (Author)

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Florence M. Stone
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Product Description

Product Description

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

About the Author

Stone is the director of membership programs for the American Management Association.
Inside This Book (Learn More)
First Sentence
Ruthless, volatile, arrogant, impatient, autocratic-all these adjectives have been used to describe Larry Ellison. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:  11 reviews
18 of 19 people found the following review helpful
Mindless Drivel 3 Jun 2002
By Diego Banducci - Published on Amazon.com
Format:Hardcover
At the outset, it should be pointed out that the publisher of this wretched little book is the American Management Association. There are those who consider their publications to represent the height of business sophistication; others should consider spending their time and money elsewhere.

According to biographical information on the flyleaf, Florence Stone is the "editorial director of Web management communications" at the AMA, "and previously served as the organization's group editor of newsletters and journals." In other words, a glorified administrative assistant. No other qualifications for writing this book are stated, and the content does not suggest otherwise.

Ms. Stone lives in a remarkably simple world. Her basic premise is "Larry Ellison is rich; therefore he is a genius." She totally ignores the more interesting question of how someone who thumbs his nose at conventional business wisdom (much of which is merchandised by the AMA) could have achieved Mr. Ellison's level of success. Here is a man who routinely violates the law, intentionally misleads his customers, abuses and ultimately fires his key employees, and knifes his business associates in the back, yet new candidates for abuse keep pounding on the door, seeking the opportunity to feed Larry's insatiable ego. Why?

That is the key question that Ms. Stone's sycophantic little book fails to address.

6 of 6 people found the following review helpful
Unsophisticated and Misguided 9 Mar 2004
By A Customer - Published on Amazon.com
Format:Hardcover
This book was a huge disappointment. The author does not appear to have any previous background on this dynamic industry. This book is not even suitable for a primer as much of Ms. Stone's analysis is not accurate. Having worked for the company, I can attest to the fact that its history is not as simple as portrayed in the book. Stone seems bent on proving that Ellison - despite his rock star ego - is the epitome of a true leader.
5 of 5 people found the following review helpful
Waste of time 8 Mar 2002
By Aaron Fessler - Published on Amazon.com
Format:Hardcover
A remarkably shallow read. Failed to live up to the cover hype of "packed with must-read insights" and ultimately delivered a surprisingly little amount of information about Oracle and/or Ellison.

Skip this one.

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