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The One Show Volume XXIX: Advertising's Best Print, Design, Radio, and TV: 29 (One Show: Advertising's Best Print, Design, Radio, TV) [Hardcover]

One Club

RRP: 40.00
Price: 34.41 & FREE Delivery in the UK. Details
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Book Description

1 Jan 2008 One Show: Advertising's Best Print, Design, Radio, TV (Book 29)
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person s life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year s edition features the very best work from around the world from the 2007 One Show and One Show Design contests. In these pages are more than 1600 four-colour images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge s Choice section. Lavishly produced with four-colour throughout, this book is the must-have annual for creatives, clients, students and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television and radio.

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About the Author

The One Club for Art and Copy is a non-profit organisation founded in 1975 to recognise and promote creative excellence in advertising. Through its publications, exhibitions and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.

Inside This Book (Learn More)
First Sentence
How do you attract 16-to-20 year olds to the Tate Modern, a museum dedicated to the high-brow world of modern art? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Amazon.com: 3.2 out of 5 stars  4 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars The best one.... 15 Feb 2008
By Fabio G. Barbato - Published on Amazon.com
Verified Purchase
Ok, we have a bunch of advertising festivals. Some are good, some are bad. I think the One Show is the best one around. It's annual book is really good. If you are getting just one advertising book this year, pick this one.
I only wish that the dvd came with the awarded tv spots....
3.0 out of 5 stars Not your father's One Show 29 Mar 2009
By David of Crystal Bay - Published on Amazon.com
Verified Purchase
Once the pride of the creative advertising community the One Show has long been a favorite. In recent years the proliferation of fake entries, and winners, has brought down this trusted resource. Fake ads have long been part of this collection but not in the numbers seen this year. While their are several great pieces of work it's disappointing to see this development / decline.
4.0 out of 5 stars Good but I hoped for great 25 Aug 2008
By Crow - Published on Amazon.com
Some really good ads. Nice ideas. But I was hoping it would be full of ideas you wished you had thought of. Still inspiring.
2.0 out of 5 stars Unless you've had Lasik, don't buy this book. 27 July 2008
By Chovaleoni - Published on Amazon.com
Verified Purchase
If you plan on reading the creative in this book, you might want to invest in a Sherlock Holmes-esque magnifying glass (and maybe the hat for fun). Better yet, save your 40-some-odd bucks and pick up the Design Annual instead. Thoroughly, thoroughly disappointing edition.
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