This book is the second I have read in the One Minute series. Once the reader grows accustomed to the parable presentation, the principles are much easier to grasp. The author in this volume interestingly defines selfishness as neglect of self.
There are three basic concepts promoted: take care of me, take care of others, and take care of the relationship I have with others. Johnson asserts that a person is most loving when his own needs have been adequately addressed. He feels that self-denial is destructive to ourselves and others, rather than helpful.
Jesus encourages us to "love others as we love ourselves." Based upon this admonition, there is a biblical basis for what the author is stating. Until we love ourselves and give attention to our own needs and desires, we are not truly free to love. Once we have taken "one minute" to look inward and assess our own needs, then we are much better equipped to relate to the persons around us.
This book is an easy read -- I finished it in one sitting. If you have been raised to think that self-denial is always good and self-indulgence is always bad, I encourage you to read this volume. For the price, the insights gained are well worth the money spent.