Amazon.co.uk: The Omobono Business Book Club

The Omobono Business Book Club
A Listmania! list by Ben Dansie (Cambridge)

1. Basic Instincts: Human Nature and the New Economics by Pete Lunn

The list author says:
	"Behavioural economics is sweeping adland like wildfire"

�6.99 Used & New from: �1.76

(3 customer reviews)

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2. Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport

The list author says:
	"Accenture has produced a great text on the importance and implementation of analytics at work"

�19.99 Used & New from: �9.50

(2 customer reviews)

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3. Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler

The list author says:
	"Speed is a key characteristic of effective B2B communication"

�5.99 Used & New from: �2.50

(45 customer reviews) | 1 customer discussion

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4. The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson

The list author says:
	"Endless choice is mostly bad - but in B2B it has some profound implications"

Used & New from: �0.01

(28 customer reviews)

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5. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The list author says:
	"We call it the inflection point but Gladwell's term is very elegant term for a profound dynamic in B2B marketing"

�4.94 Used & New from: �0.01

(114 customer reviews)

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6. Creative B2B Branding (No Really): Building a Creative Brand in a Business World by Scot McKee

The list author says:
	"An irreverent but interesting text on B2B Brands"

�28.49 Used & New from: �23.45

(11 customer reviews)

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7. Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson

The list author says:
	"The economics of value are changing. Chris Anderson has produced another fascinating book"

�16.14 Used & New from: �1.39

(16 customer reviews) | 1 customer discussion

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8. What Would Google Do? by Jeff Jarvis

The list author says:
	"Google are all conquering - this book brings clear insight into the leviathan"

�9.74 Used & New from: �0.01

(17 customer reviews)

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9. Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott

The list author says:
	"Time to get digital with the guru Don Tapscott"

�15.19 Used & New from: �2.29

(74 customer reviews)

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10. We-Think: Mass innovation, not mass production by Charles Leadbeater

The list author says:
	"We have worked with Charlie Leadbeater and he brings crystal clear insight that we find very helpful."

�6.99 Used & New from: �0.01

(11 customer reviews)

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11. Convergence Culture: Where Old and New Media Collide by Henry Jenkins

The list author says:
	"Convergence is a huge theme in thought leadership campaigns for corporate clients"

�11.77 Used & New from: �3.02

(5 customer reviews)

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12. Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy

The list author says:
	"How to sell - it's what we do"

�5.19 Used & New from: �1.26

(33 customer reviews)

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13. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson

The list author says:
	"A great text from the Exec Management course Omobono did at Kellogg"

�24.99 Used & New from: �12.91

(3 customer reviews)

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14. Peter Drucker on the Profession of Management (Harvard Business Review Book Series) by Peter F Drucker

The list author says:
	"A business book everyone should read"

Used & New from: �0.87

(8 customer reviews)

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15. Six Thinking Hats by Edward de Bono

The list author says:
	"Having worked with Edward de Bono we know how inspiring his techniques are"

�5.99 Used & New from: �2.74

(29 customer reviews)

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16. Principles of Marketing: AND MyMarketingLab by Philip Kotler

The list author says:
	"Kotler is the marketing man. Shame we didn't meet him at Kellogg"

Used & New from: �40.00

(3 customer reviews)

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17. Exotic Preferences: Behavioral Economics and Human Motivation by George Loewenstein

The list author says:
	"Behavioural economics is crucial in digital marketing"

�23.75 Used & New from: �15.00

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18. Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

The list author says:
	"Erik is a greater speaker - and then we read his hugely insightful book"

Used & New from: �12.03

(16 customer reviews) | 1 customer discussion

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19. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott

The list author says:
	"A good general text on some of the new marketing techniques"

Used & New from: �5.00

(13 customer reviews)

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20. Working with Americans by Allyson Stewart-Allen

The list author says:
	"We can highly recommend Allyson - her courses on doing business in the US are hugely useful"

�12.59 Used & New from: �0.92

(55 customer reviews)

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21. Guerrilla Marketing: Cutting-edge strategies for the 21st century by Jay Conrad Levinson

The list author says:
	"Believing the impossible is a great starting point for aggressive thinking"

�9.09 Used & New from: �6.55

(13 customer reviews)

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22. How to Have Creative Ideas: 62 exercises to develop the mind by Edward de Bono

The list author says:
	"Keep those creative minds fit"

�6.29 Used & New from: �3.00

(5 customer reviews)

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23. The Fundamentals of Business-to-Business Sales & Marketing by John Coe

The list author says:
	"A good solid starter text that our Account Managers are asked to read"

�13.67 Used & New from: �5.53

(1 customer review)

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24. Wolf Hall by Hilary Mantel

The list author says:
	"A masterful text on the power of ruthless Tudor-style relationship management."

�6.38 Used & New from: �3.00

(588 customer reviews) | 1 customer discussion

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25. When Money Dies: The Nightmare of the Weimar Hyper-Inflation by Adam Fergusson

The list author says:
	"A number of our financial services clients are finding this old text extremely insightful"

�9.09 Used & New from: �5.62

(34 customer reviews)

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Discussion	Replies	Latest Post
Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business forum Are they serious?	2	13 Sep 2009
Nudge: Improving Decisions About Health, Wealth, and Happiness forum Irrational Behavious Books	0	17 May 2009
Socialnomics: How Social Media Transforms the Way We Live and Do Business forum I like the look of this book anyone know anymore?	0	9 May 2009