The Omobono Business Book Club

A Listmania! list by Ben Dansie (Cambridge)
 
Basic Instincts: Human Nature and the New Economics
1.  Basic Instincts: Human Nature and the New Economics by Pete Lunn
The list author says:
  "Behavioural economics is sweeping adland like wildfire"
Used & New from: £0.01
4.0 out of 5 stars  See all reviews (3 customer reviews)

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Analytics at Work: Smarter Decisions, Better Results
2.  Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport
The list author says:
  "Accenture has produced a great text on the importance and implementation of analytics at work"
Used & New from: £3.12
4.8 out of 5 stars  See all reviews (4 customer reviews)

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Nudge: Improving Decisions About Health, Wealth and Happiness
3.  Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler
The list author says:
  "Speed is a key characteristic of effective B2B communication"
£6.99   Used & New from: £1.89
3.7 out of 5 stars  See all reviews (71 customer reviews) | 2 customer discussions

The Long Tail: How Endless Choice is Creating Unlimited Demand
4.  The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
The list author says:
  "Endless choice is mostly bad - but in B2B it has some profound implications"
Used & New from: £0.01
4.0 out of 5 stars  See all reviews (63 customer reviews)

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The Tipping Point: How Little Things Can Make a Big Difference
5.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "We call it the inflection point but Gladwell's term is very elegant term for a profound dynamic in B2B marketing"
£6.99   Used & New from: £0.01
4.2 out of 5 stars  See all reviews (163 customer reviews)

Creative B2B Branding (No Really): Building a Creative Brand in a Business World
6.  Creative B2B Branding (No Really): Building a Creative Brand in a Business World by Scot McKee
The list author says:
  "An irreverent but interesting text on B2B Brands"
£26.35   Used & New from: £5.45
4.6 out of 5 stars  See all reviews (14 customer reviews)

Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business
7.  Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson
The list author says:
  "The economics of value are changing. Chris Anderson has produced another fascinating book"
Used & New from: £0.01
3.8 out of 5 stars  See all reviews (24 customer reviews) | 1 customer discussion

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What Would Google Do?
8.  What Would Google Do? by Jeff Jarvis
The list author says:
  "Google are all conquering - this book brings clear insight into the leviathan"
Used & New from: £0.01
4.0 out of 5 stars  See all reviews (30 customer reviews)

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Grown Up Digital: How the Net Generation is Changing Your World
9.  Grown Up Digital: How the Net Generation is Changing Your World by Don Tapscott
The list author says:
  "Time to get digital with the guru Don Tapscott"
£15.58   Used & New from: £1.71
3.4 out of 5 stars  See all reviews (74 customer reviews)

We-Think: Mass innovation, not mass production
10.  We-Think: Mass innovation, not mass production by Charles Leadbeater
The list author says:
  "We have worked with Charlie Leadbeater and he brings crystal clear insight that we find very helpful."
£7.49   Used & New from: £0.01
3.5 out of 5 stars  See all reviews (11 customer reviews)

Convergence Culture: Where Old and New Media Collide
11.  Convergence Culture: Where Old and New Media Collide by Henry Jenkins
The list author says:
  "Convergence is a huge theme in thought leadership campaigns for corporate clients"
£12.99   Used & New from: £7.76
4.1 out of 5 stars  See all reviews (7 customer reviews)

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere
12.  Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere by Brian Tracy
The list author says:
  "How to sell - it's what we do"
Used & New from: £2.30
4.5 out of 5 stars  See all reviews (42 customer reviews)

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
13.  Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson
The list author says:
  "A great text from the Exec Management course Omobono did at Kellogg"
Used & New from: £0.78
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Peter Drucker on the Profession of Management (Harvard Business Review Book Series)
14.  Peter Drucker on the Profession of Management (Harvard Business Review Book Series) by Peter F Drucker
The list author says:
  "A business book everyone should read"
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (8 customer reviews)

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Six Thinking Hats
15.  Six Thinking Hats by Edward de Bono
The list author says:
  "Having worked with Edward de Bono we know how inspiring his techniques are"
£6.99   Used & New from: £0.69
4.5 out of 5 stars  See all reviews (25 customer reviews)

Principles of Marketing: AND MyMarketingLab
16.  Principles of Marketing: AND MyMarketingLab by Philip Kotler
The list author says:
  "Kotler is the marketing man. Shame we didn't meet him at Kellogg"
Used & New from: £42.99
4.3 out of 5 stars  See all reviews (3 customer reviews)

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Exotic Preferences: Behavioral Economics and Human Motivation
17.  Exotic Preferences: Behavioral Economics and Human Motivation by George Loewenstein
The list author says:
  "Behavioural economics is crucial in digital marketing"
£25.60   Used & New from: £14.99

Socialnomics: How Social Media Transforms the Way We Live and Do Business
18.  Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
The list author says:
  "Erik is a greater speaker - and then we read his hugely insightful book"
Used & New from: £0.72
4.1 out of 5 stars  See all reviews (25 customer reviews) | 1 customer discussion

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,)
19.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) by David Meerman Scott
The list author says:
  "A good general text on some of the new marketing techniques"
Used & New from: £0.01
4.2 out of 5 stars  See all reviews (15 customer reviews)

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Working with Americans
20.  Working with Americans by Allyson Stewart-Allen
The list author says:
  "We can highly recommend Allyson - her courses on doing business in the US are hugely useful"
£15.99   Used & New from: £0.01
5.0 out of 5 stars  See all reviews (76 customer reviews)

Guerrilla Marketing: Cutting-edge strategies for the 21st century
21.  Guerrilla Marketing: Cutting-edge strategies for the 21st century by Jay Conrad Levinson
The list author says:
  "Believing the impossible is a great starting point for aggressive thinking"
£11.19   Used & New from: £2.46
4.1 out of 5 stars  See all reviews (18 customer reviews)

How to Have Creative Ideas: 62 exercises to develop the mind
22.  How to Have Creative Ideas: 62 exercises to develop the mind by Edward de Bono
The list author says:
  "Keep those creative minds fit"
£7.99   Used & New from: £0.01
3.5 out of 5 stars  See all reviews (10 customer reviews)

The Fundamentals of Business-to-Business Sales & Marketing
23.  The Fundamentals of Business-to-Business Sales & Marketing by John Coe
The list author says:
  "A good solid starter text that our Account Managers are asked to read"
£13.46   Used & New from: £1.25
4.5 out of 5 stars  See all reviews (2 customer reviews)

Wolf Hall
24.  Wolf Hall by Hilary Mantel
The list author says:
  "A masterful text on the power of ruthless Tudor-style relationship management."
£6.99   Used & New from: £0.01
3.7 out of 5 stars  See all reviews (1,791 customer reviews) | 1 customer discussion

When Money Dies: The nightmare of the Weimar Hyper-Inflation
25.  When Money Dies: The nightmare of the Weimar Hyper-Inflation by Adam Fergusson
The list author says:
  "A number of our financial services clients are finding this old text extremely insightful"
£10.39   Used & New from: £6.00
4.3 out of 5 stars  See all reviews (48 customer reviews)

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Author

Ben Dansie (Cambridge)
Qualifications: Our agency won B2B Marketing Services Company of the Year
Last updated: 19/08/2010
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