Start reading The Objects of Affection: Semiotics and Consumer Culture on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture) [Kindle Edition]

Arthur Asa Berger
5.0 out of 5 stars  See all reviews (1 customer review)

Print List Price: £61.00
Kindle Price: £17.99 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £43.01 (71%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.


Amazon Price New from Used from
Kindle Edition £17.99  
Hardcover £61.00  
Paperback £19.99  

Book Description

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Customers Who Bought This Item Also Bought

Page of Start over
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Product Description


'Berger writes with wit...his account of semiotics and consumer culture is clear, concise, and enjoyable.' - Eileen Meehan, Professor of Radio and Television Studies, Southern Illinois University-Carbondale, USA

Book Description

With levity and precision, Berger leads the reader to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption

Product details

More About the Author


I am the author of more than 100 articles and more than seventy books on popular culture, media, humor, advertising and tourism. I have also written some academic murder mysteries in which I bump off academics various ways and write nasty things about academia. I was born in Boston, Mass. I went to school at the University of Massachusetts in Amherst, MA for my BA degree in literature and philosophy. I went to the University of Iowa in Iowa City for my MA degree in journalism (but I also studied at the Writers' Workshop there)and I went to the University of Minnesota in Minneapolis for my Ph.D degree in American Studies. I wrote my dissertation on the comic strip Li'L Abner. After I received my MA degree I was drafted into the US Army and I did public information in Washington DC for two years. I also wrote high school sports for the Washington Post weekends while I was in the Army. I lived in Italy for a year in 1963 and taught American literature at the University of Milan. I also lived in England for a year in 1973 doing research on pop culture there. I taught at San Francisco State University from 1965 until 2003, when I retired. My books have been translated into Russian, Italian, German, Arabic, Indonesia, Swedish, Korean and Chinese. These Chinese like my books and have translated 12 of my books. Not all reviewers like my books. A review of my book THE TV-GUIDED AMERICAN, published in the early 1970s read "Berger is to the study of television what Idi Amin is to tourism in Uganda." I've lectured in many different countries, such as England, France, Germany, Italy, Norway, Denmark, Sweden, Thailand, Vietnam, Peru, and Tunisia. I was a visiting professor in Hong Kong for two months (in a school of tourism)in 2008 and I taught media criticism for six weeks in 2009 at Jinan University in Guangzhou and Tsing Hua University in Beijing. I spent a month in Argentina in September and October of 2012 lecturing on semiotics, media criticism and post modernism. In the course of my career I've lectured in around 20 foreign countries. I have continued to write and love to travel. I've visited more than 60 countries over the years. I live in Mill Valley, California.

Customer Reviews

4 star
3 star
2 star
1 star
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
5.0 out of 5 stars Very good 30 Dec. 2012
Format:Kindle Edition|Verified Purchase
As an industrial designer the focused on media was a little bit different of what i am used to but its good and it also applies for product design
Comment | 
Was this review helpful to you?
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category