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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture) [Kindle Edition]

Arthur Asa Berger
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Book Description

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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Review

'Berger writes with wit...his account of semiotics and consumer culture is clear, concise, and enjoyable.' - Eileen Meehan, Professor of Radio and Television Studies, Southern Illinois University-Carbondale, USA

Book Description

With levity and precision, Berger leads the reader to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption

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More About the Author

ARTHUR ASA BERGER

I am the author of more than 100 articles and more than seventy books on popular culture, media, humor, advertising and tourism. I have also written some academic murder mysteries in which I bump off academics various ways and write nasty things about academia. I was born in Boston, Mass. I went to school at the University of Massachusetts in Amherst, MA for my BA degree in literature and philosophy. I went to the University of Iowa in Iowa City for my MA degree in journalism (but I also studied at the Writers' Workshop there)and I went to the University of Minnesota in Minneapolis for my Ph.D degree in American Studies. I wrote my dissertation on the comic strip Li'L Abner. After I received my MA degree I was drafted into the US Army and I did public information in Washington DC for two years. I also wrote high school sports for the Washington Post weekends while I was in the Army. I lived in Italy for a year in 1963 and taught American literature at the University of Milan. I also lived in England for a year in 1973 doing research on pop culture there. I taught at San Francisco State University from 1965 until 2003, when I retired. My books have been translated into Russian, Italian, German, Arabic, Indonesia, Swedish, Korean and Chinese. These Chinese like my books and have translated 12 of my books. Not all reviewers like my books. A review of my book THE TV-GUIDED AMERICAN, published in the early 1970s read "Berger is to the study of television what Idi Amin is to tourism in Uganda." I've lectured in many different countries, such as England, France, Germany, Italy, Norway, Denmark, Sweden, Thailand, Vietnam, Peru, and Tunisia. I was a visiting professor in Hong Kong for two months (in a school of tourism)in 2008 and I taught media criticism for six weeks in 2009 at Jinan University in Guangzhou and Tsing Hua University in Beijing. I spent a month in Argentina in September and October of 2012 lecturing on semiotics, media criticism and post modernism. In the course of my career I've lectured in around 20 foreign countries. I have continued to write and love to travel. I've visited more than 60 countries over the years. I live in Mill Valley, California.

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5.0 out of 5 stars Very good 30 Dec. 2012
Format:Kindle Edition|Verified Purchase
As an industrial designer the focused on media was a little bit different of what i am used to but its good and it also applies for product design
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