A unique guidebook for any global company or entrepreneur hoping to understand how to stay one step ahead of the competition. This book should be in the rucksack of any executive or entrepreneur hoping to move quickly and stay ahead of the pack. --Wayne Garvie, Managing Director of Content & Production, BBC Worldwide
A Comprehensive look at trends and a source of inspiration for anyone interested in making greater use of trends in their business --Gavin Emsden, Food & Beverage Insights Director, Nestle UK
Provides an insightful framework and pragmatic 'how to' approach to identifying, undersatanding and leveraging trends. A 'must-read' reference. --Marcel Engh, Vice President, Brand Entertainment, Sony Music Europe
The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit
explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage.