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"Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"
Review
"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary Supplement
--This text refers to an alternate
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First Sentence
The revolutionary technical discoveries of the late 19th and early 20th centuries have been only slowly followed by man's ability to make use of his new opportunities and develop them into a new pattern of life. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
The revolutionary technical discoveries of the late 19th and early 20th centuries have been only slowly followed by man's ability to make use of his new opportunities and develop them into a new pattern of life. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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7 of 7 people found the following review helpful
Format:Paperback
This book was written in 1928 and it is testament to Jan Tschichold that it is still relevant today. Unfortunately the publishers didn't read it before going to print, because the layout of the book itself is a disgrace. The book even shows two pages from a draft version where Tschichold corrects the errors they have made. That said, if you want an introduction to typography with illustrated examples then this *the* book to buy.
Format:Paperback
Great book about the work of one of the masters in typographic design.
Highly recommended for those who want to learn more about the evolution and use of the typographic in the XX century.
Highly recommended for those who want to learn more about the evolution and use of the typographic in the XX century.
2 of 3 people found the following review helpful
Format:Hardcover
It is exciting to read the opinions of a master at an early stage in his career where they are so powerfully expressed and challenging.
The introduction by Ruri McLean is of great interest also and helps appreciate the work in context.
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