Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
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"Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"
About the Author
Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.
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The revolutionary technical discoveries of the late 19th and early 20th centuries have been only slowly followed by man's ability to make use of his new opportunities and develop them into a new pattern of life. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
The revolutionary technical discoveries of the late 19th and early 20th centuries have been only slowly followed by man's ability to make use of his new opportunities and develop them into a new pattern of life. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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7 of 7 people found the following review helpful
By A Customer
Format:Paperback
This book was written in 1928 and it is testament to Jan Tschichold that it is still relevant today. Unfortunately the publishers didn't read it before going to print, because the layout of the book itself is a disgrace. The book even shows two pages from a draft version where Tschichold corrects the errors they have made. That said, if you want an introduction to typography with illustrated examples then this *the* book to buy.
By David Davies
Format:Paperback|Amazon Verified Purchase
There is a reason this book is so well regarded as one of the key pieces of reading within design communities. Whilst some of the information may not be totally up to date with modern design ideas (as noted in the foreword), this is still a must read.
Tschichold's writing is to the point no nonsense perfection.
Tschichold's writing is to the point no nonsense perfection.
Format:Hardcover|Amazon Verified Purchase
If you like the album covers of Joy Division, New Order, Section 25, Durrutti Column and many bands of this period you will love this book. It is about typography, so the letters and the layout are the main focus.
Format:Paperback
Great book about the work of one of the masters in typographic design.
Highly recommended for those who want to learn more about the evolution and use of the typographic in the XX century.
Highly recommended for those who want to learn more about the evolution and use of the typographic in the XX century.
2 of 3 people found the following review helpful
By A Customer
Format:Hardcover
It is exciting to read the opinions of a master at an early stage in his career where they are so powerfully expressed and challenging.
The introduction by Ruri McLean is of great interest also and helps appreciate the work in context.
1 of 2 people found the following review helpful
Format:Paperback
A design manifesto from a designer who influenced typography more than most. Don't let people tell you that because Tschichold later recanted the main arguments presented here that this isn't relevant, it STILL is.
Any serious student of design should own this book not simply borrow it from the college library. There can be few times when a whole different style of design are shown to have had a call to arms that are available to purchase still. This is the call to arms of what became the new international style of design.
Any serious student of design should own this book not simply borrow it from the college library. There can be few times when a whole different style of design are shown to have had a call to arms that are available to purchase still. This is the call to arms of what became the new international style of design.
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