| ||||||||||||||||||
 Trade In this Item for up to £0.60
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,) for an Amazon.co.uk gift card of up to £0.60, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
|
There is a newer edition of this item:
|
Product details
|
More About the Author
Product Description
Review
"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real–life case histories and an engaging style."
—Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketingseries of books
—Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketingseries of books
"The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far–reaching, long–lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."
—Mark Levy, Co–author of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm
"The history of marketing communications – about 60 years or so – has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force."
—Roy Young, Chief Revenue Officer, MarketingProfs.com and co–author Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact
"I′ve relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David′s book is a bold, crystal clear, and practical guide toward a new (and better) future for the profession."
—Stephen Quigley, Boston University
"David Meerman Scott not only offers good descriptions of digital tools available for public relations professionals but also explains strategy, especially the importance of thinking about PR from publics′ perspectives, and provides lots of helpful examples. My students loved this book."
—Karen Miller Russell, Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia.
"For practical P.R. in the age of Twitter, see...The New Rules of Marketing and PR."–– The New York Times
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up–to–date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step–by–step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment–at a fraction of the price of a traditional marketing campaign.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
I am a professional PR consultant and free lance journalist with special interest in new media. I found this book very inspiring, practical and intelligent. The message is clear and packed with real cases. The author's web page is showing how the proof is in the pudding, and implementing this in my own work is rewarding. It is however quite difficult to convince old management of these new rules, but how to reprogram old thinking is however another topic that needs another book. I highly recommend this book to anyone working with PR, marketing and information.
3 of 3 people found the following review helpful
Format:Paperback
This is now an outdated version. Do not buy it (as I did 6 weeks ago). Content is good and the book has been useful to me, but certain sections are outdated and you will be better off with the new version that is available from October 2011. This review updated after Amazon very politely informed me of the publication delay.
2 of 2 people found the following review helpful
Format:Paperback
I find this book absolutely wonderful and easy reading. As I am a new person in blogging, it was exactly what I needed. I always been thinking that creating web pages and blogs it is something difficult, what can do just "chosen" ones, but in reality everyone can do that. And I am happy that author uplifts you and says: "Hey, it is easy, you can do it" He gives such wonderful tips and shows real examples of real people and companies, who and how they succeeded, what were their mistakes. Why their blogs worked and why they didn't. Basically I had opportunity to learn on other people mistakes and what can be better. Big thanks to Robert Scoble for this book. I suggest to everybody, who wants to start their own blog to read this book.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Great marketing guide
Of all the business books I've read, this is one of the best. It contains really useful advice, well written, presented logically in an easily digestible format, and easy to... Read more
Published 4 months ago by Bookworm
Wow! The Book of Revelations!
I bought this book to inform/educate myself re this 'brave new world' of communications.i knew that the current generation are SO attached/addicted to this news social forum. Read more
Published 11 months ago by Ms. Patricia Keilthy
An easy and imformative read
I found this very useful in understanding marketing online. It's easy to read too. I found myself wanting to read on and that's got to say something!
Published 12 months ago by Rob606
Great Assistance for Business Startup
Fantastic publication, especially for young business with limited understanding of online marketing. Clear explanations through number of interesting case studies.
Published 15 months ago by J. Skrzypa
The new rules of marketing and pr - review 18/12/2010
D M Scott manages to capture all the information and knowledge you need to compliment your knowledge and existing expertise in Marketing and PR. Read more
Published 17 months ago by Ian
Must reading
Working in the Bio business, one can get complacent about traditional mass marketing methods. This is a wake-up call that the future is here and relevant to EVERY industry. Read more
Published 18 months ago by Martin
Excitable evangelist shouts too loudly
In typical new-marketing-evangelist style, this book is full of excitable statements like "Tear up the Old Rules. The New Rules are in town" and other such overhyped nonsense. Read more
Published 20 months ago by Eoghan O'Neill
The New Rules... clearly a reference book
Great book, very well written, with a lot of well chosen references and examples. Definitely provides much food for thought for any communications professional willing to use at... Read more
Published 21 months ago by orichard
Just Perfect
Beleive me, I've read a lot of books over the last three years on how to run an internet company, how to market one and what to sell etc etc. Read more
Published 23 months ago by Mr Alok Bhanot
A real gem for explaining Social media and making ti work
David Meerman Scott does a brilliant job of taking a topic which can be rather vague and woolly and making sense of it. Read more
Published on 22 Mar 2010 by M. Stephens
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/02/x-locale/communities/discussion_boards/start-new-discussion-sec._V192198663_.gif){kind=small}
Listmania!
|
|
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Public Relations
- Books > Computing & Internet
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
