David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward–thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one–of–a–kind, pioneering guide, offering a step–by–step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big–budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real–time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
The New Rules of Marketing & PR
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Market to win with the third edition of this modern–day business classic! The one–of–a–kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs. "You′re not supposed to be able to do what David Meerman Scott is about to tell you in this book!"—Robert Scoble, coauthor of Naked Conversations, Scobleizer.com "This excellent look at the basics of new–millennial marketing should find use in the hands of any serious PR professional making the transition."—Publishers Weekly (starred review) "I′ve relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David′s book is a bold, crystal–clear, and practical guide toward a new (and better) future for the profession."—Stephen Quigley, Boston University "When I read The New Rules for the first time, it was a ′eureka′ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer–seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing OVER A QUARTER MILLION COPIES IN PRINT IN MORE THAN 25 LANGUAGES
About the Author
DAVID MEERMAN SCOTT is the author of Real–Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people′s eyes to the new realities of marketing and public relations. David′s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
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Most Helpful Customer Reviews
23 of 23 people found the following review helpful
Format:Paperback|Amazon Vine™ Review
(What's this?)
The New Rules of Marketing and PR is a discussion with bullet lists (the rules) of how to use blogs, social media and the internet in general to boost your business. The author makes a lot of play about the difference between his 'new rules' and the 'old rules'. However, unless the rules were quite different in the USA from the UK, it seems as though the new rules aren't actually much different from the old rules, and what he describes as the 'old rules' were simply PR done badly. Nonetheless, if you can put the new/old polemic aside, this is a good book that has a lot to offer non-specialists about how to make the most of the social media revolution.
First the good points
If you aren't a PR specialist, but have done a bit of marketing or advertising, this is a very good book to get you thinking about the importance of reputation, engaging in the conversation, getting the content right, coming up with compelling ideas, and generally working strategically rather than keeping going for quick wins. A lot of this applies to other media as well, but in author Scott's own journey it seems that he discovered these things after he got into social media. It also has some useful, non-technical, sidelights on the business of working with blogs, comments, Twitter and Facebook.
Now the less good
If you look at The Essentials of Public Relations by Sam Black, published well before the social media age, most of the strategic points that author David Scott is making are already there. In Scott's list of 'old rules' you see more or less a parody of what PR is -- though a parody you encounter in the real world often enough to ring true.... Read more ›
First the good points
If you aren't a PR specialist, but have done a bit of marketing or advertising, this is a very good book to get you thinking about the importance of reputation, engaging in the conversation, getting the content right, coming up with compelling ideas, and generally working strategically rather than keeping going for quick wins. A lot of this applies to other media as well, but in author Scott's own journey it seems that he discovered these things after he got into social media. It also has some useful, non-technical, sidelights on the business of working with blogs, comments, Twitter and Facebook.
Now the less good
If you look at The Essentials of Public Relations by Sam Black, published well before the social media age, most of the strategic points that author David Scott is making are already there. In Scott's list of 'old rules' you see more or less a parody of what PR is -- though a parody you encounter in the real world often enough to ring true.... Read more ›
5 of 5 people found the following review helpful
By N. Windridge
Format:Paperback
This book is informative and full of great ideas, the only downside is that it has been quite heavily 'padded out'. You really have to skim read it and I couldn't help thinking how short it would be if you cut out all the repetition, numerous examples and general wordiness. It is certainly not punchy but reads more like a novel. If you want a quick dip in and dip out book that's easy to see the key topics and ideas then this is not for you. However, if you want to sit down with a cup of tea and a notepad and really take it all in (because don't get me wrong, there's some good stuff in here) then give it go.
By Gareth
Format:Paperback
Wow, fantastic and brilliant. These are my first thought on the book.
The book is full of knowledge and understanding of all content marketing online. In each area the author goes into depth into the topic subject and really makes it easy to understand what is needed to achieve your desired outcome.
For myself I was able to see what I was doing right and what I wasn't. Also what other things I could do to enhance the users experience when visiting my social media sites. The first month after reading tis book hits on my blog went up by 60%. Some of this is down to reading this book and understanding how to achieve the desired goal.
If you read one book on the new rules of marketing and PR this should be the one!
The book is full of knowledge and understanding of all content marketing online. In each area the author goes into depth into the topic subject and really makes it easy to understand what is needed to achieve your desired outcome.
For myself I was able to see what I was doing right and what I wasn't. Also what other things I could do to enhance the users experience when visiting my social media sites. The first month after reading tis book hits on my blog went up by 60%. Some of this is down to reading this book and understanding how to achieve the desired goal.
If you read one book on the new rules of marketing and PR this should be the one!
By V. Nicholl
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
Another reviewer said you can get all the information in this book free on the internet. Well, sure, you probably can. You can say that for a great many marketing books, but the advantage of this book is that it brings a wealth of concepts, case studies and advice together in one place. At 350+ pages this isn't a book you are going to read and understand swiftly, but it is well worth the time and effort. The writing style is accessible and the author is good at explaining why something works or why it does not.
if you want a comprehensive guide to modern marketing and PR, whether you are learning about it, or want to check whether your current thinking is up to date, then this is a good book to read. Though given that the author seems to bring out a new edition each year, it might be hard to keep up! That said, trends are moving so fast there is probably a need for such regular revision.
if you want a comprehensive guide to modern marketing and PR, whether you are learning about it, or want to check whether your current thinking is up to date, then this is a good book to read. Though given that the author seems to bring out a new edition each year, it might be hard to keep up! That said, trends are moving so fast there is probably a need for such regular revision.
Format:Paperback|Amazon Vine™ Review
(What's this?)
This is an excellent introductory text for people who, perhaps because their job role has changed, now have to content with these aspects of marketing and PR.
It is also a useful book to use to audit whether you are slipping into bad habits with regard to the way that you market yourself or your business using Social Media.
However, I do tend to find books that are very much centred on the USE to be a little tiring as the examples do not always translate well, hence the loss of one star.
Otherwise a very useful book.
It is also a useful book to use to audit whether you are slipping into bad habits with regard to the way that you market yourself or your business using Social Media.
However, I do tend to find books that are very much centred on the USE to be a little tiring as the examples do not always translate well, hence the loss of one star.
Otherwise a very useful book.
By rp
Format:Paperback|Amazon Vine™ Review
(What's this?)
This book has been very helpful to me starting up an online business. It covers most social media and online marketing strategies and that's something that everyone needs to know these days! So useful for new business and perhaps those who have been in business for many years but need a handy guide to what's 'new' (i.e. online). Whilst not being a fully comprehensive guide to marketing and PR there is a huge amount that you will find useful here. And it's actually pretty good fun to read!
By chuggachugga
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
The perpetual challenge with any printed, physical book on brand new technologies or paradigms is that they get outdated. Fast. And in the case of social media, the very immaturity of the discipline adds even more pace to its progress. So yes, of course this book is outdated, but enough not to consider buying it?
Well, frankly that all depends on how up to speed YOU are.
If you are a bleeding edge purveyor of social media and PR - or a voracious student - there is nothing here that will rock your world. And you will have likely read it free on the internet anyway.
But if you are new to these fields and want an easy, analog way to dip your toes in the water (and not look like an idiot in front of the average 21 year old marketeer) then this is worth buying.
The shelves are littered with similar works, but many are full of jargon and badly written. This is neither, and while it's pretty Americanised, frankly, isn't the social web?
Well, frankly that all depends on how up to speed YOU are.
If you are a bleeding edge purveyor of social media and PR - or a voracious student - there is nothing here that will rock your world. And you will have likely read it free on the internet anyway.
But if you are new to these fields and want an easy, analog way to dip your toes in the water (and not look like an idiot in front of the average 21 year old marketeer) then this is worth buying.
The shelves are littered with similar works, but many are full of jargon and badly written. This is neither, and while it's pretty Americanised, frankly, isn't the social web?
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4.3 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Opens new way of thinking
Whilst most of the strategies and tactics were known to me, this book just solidified how the Marketing and PR landscape has changed over the years. Read more
Published 4 months ago by Salgeorge
1.0 out of 5 stars
Not Worth the Money Paid
Typical old school marketing book. The writer talks too much about how wonderful he is and how everyone loves this book and how he has made tons of sale through... Read more
Published 7 months ago by Christina
3.0 out of 5 stars
Not the final say by any stretch
Before reading this or any other book addressing the use of 'new media' in marketing, it's worth bearing in mind that the principles of marketing in social media or on mobile... Read more
Published 10 months ago by Arynth
5.0 out of 5 stars
£7 well spent on learning marketing & social media
I have read the book from cover to cover. I needed to learn what to do attract customers. To be in business you need customers and this book will give all the paths you need to... Read more
Published 12 months ago by charnwoodwebdesign
5.0 out of 5 stars
Best on the subject I've come across
I've been reading quite a bit lately on marketing via the internet. I'm subscribed to newsletters that tell me daily to do this or do that or sign up for this or sign up for that... Read more
Published 13 months ago by M. Hadfield
5.0 out of 5 stars
The New Rules of Marketing & PR: How to Use Social Media, Online...
Well written, smart and full of great advice I can not wait to use in my business. Since everything seems to be moving and happening much faster these days, the tools of new... Read more
Published 13 months ago by Barbara Bolf
4.0 out of 5 stars
Very good
When I first came to this book, I was enormously sceptical. Another book proposing that 'the rules had changed' - but I've got to admit, David Meerman Scott has a point. Read more
Published 14 months ago by Michael Sutherland
3.0 out of 5 stars
Great reference guide
This is definitely a go to guide if you're looking for a one stop book with advice filled with anything digital. Read more
Published 15 months ago by E. Chittenden
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