From the Back Cover
Market to win with the third edition of this modern–day business classic! The one–of–a–kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or ideafor a fraction of the cost of traditional marketing and PR programs. "You′re not supposed to be able to do what David Meerman Scott is about to tell you in this book!"Robert Scoble, coauthor of Naked Conversations, Scobleizer.com "This excellent look at the basics of new–millennial marketing should find use in the hands of any serious PR professional making the transition."Publishers Weekly (starred review) "I′ve relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David′s book is a bold, crystal–clear, and practical guide toward a new (and better) future for the profession."Stephen Quigley, Boston University "When I read The New Rules for the first time, it was a ′eureka′ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer–seller relationship and wrote the classic text to help marketers take advantage of them."Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing OVER A QUARTER MILLION COPIES IN PRINT IN MORE THAN 25 LANGUAGES
About the Author
DAVID MEERMAN SCOTT is the author of Real–Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people′s eyes to the new realities of marketing and public relations. David′s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.