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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
 
 

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Kindle Edition]

David Meerman Scott
4.6 out of 5 stars  See all reviews (7 customer reviews)

Print List Price: £16.99
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Product Description

Product Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

From the Back Cover

Market to win with the fourth edition of this modern-day business classic! The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fourth Edition , author David Meerman Scott offers fresh examples of success from organizations around the world; examines newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs. "When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." — Brian Halligan , CEO, HubSpot, and coauthor of Inbound Marketing "I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past twelve semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession." — Stephen Quigley , Boston University "You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!" — Robert Scoble , coauthor of Naked Conversations, Scobleizer.com "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition." — Publishers Weekly (starred review)

Product details

  • Format: Kindle Edition
  • File Size: 2945 KB
  • Print Length: 465 pages
  • Page Numbers Source ISBN: 1118488768
  • Publisher: Wiley; 4 edition (19 Jun 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00DDQTKHM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #135,194 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.


Customer Reviews

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4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
5.0 out of 5 stars An Excellent book easy & enjoyable to read 16 Feb 2014
Format:Paperback
David Meerman Scott has created a bestseller full of practical examples of the creative use of digital marketing and makes a clear cut case why the old rules of marketing and PR are ineffective in a world where everyone (well nearly everyone) is online. This book should convince those cynics who cannot see how the use of social media and web sites can drive sales as well as good PR.

What I really like about the book are the illustrated examples throughout, not diagrams and pictures, but in the spirit of being online, lots of very useful footnotes with URL references to useful web pages and websites. This is a book to be read with your ipad or laptop switched on to see what he is talking about. It is also very well written, avoids unnecessary jargon and is easy to read.

I am responsible for marketing & PR in a National Charity where one's marketing & PR budget is restricted and where most of my trustees think marketing is all about placing adverts in magazines and organising events and that PR is getting articles in newspapers and in letters to the editor.

I would say this is a really useful reference for all involved in marketing and for all those working on restricted budgets like myself this book is definitely a must for you.

It validates through examples of best practice the need to develop on-going relationships with customers and the value of personality within a Brand and how social media can help to cement that. I put this up there with Gary Vaynerchuk's books which also give examples of good practice and there are no swear words.
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5.0 out of 5 stars Worth reading 12 Jan 2014
By Tabitha
Format:Kindle Edition|Verified Purchase
As a marketing manager currently studying for the CIM Digital Marketing Diploma, I bought this book because it's on the course recommended reading list.

Written in easy to read language I found this book provided practical advice and ideas to optimise digital marketing planning.
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2 of 3 people found the following review helpful
4.0 out of 5 stars NR of Marketing 19 Nov 2013
Format:Paperback|Verified Purchase
very informative on the wider picture and very in depth and well organised, good value for money Highly useful book
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0 of 1 people found the following review helpful
5.0 out of 5 stars Enjoyed it 3 May 2014
Format:Paperback
I'm a communication coach, but I never stop reading and learning. I really enjoyed this book.There are many things that you can use right away.

Darren Kelly
Author
HELLO PROFIT - Outsell & Outnegotiate everyone with WOW
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