At first glance, this book offers interesting insights into the successes and failures of a range of contemporary and, often celebrity, entreprenuers. It should inspire and encourage would-be and existing entreprenuers alike. However, importantly, this work also has academic value. It is very well researched and presented in manner that provides students with a useful tool to consider the application of theory from traditional sources. Unusually. Dan Matthews book pulls together the stories of many modern entrepeneurs under one cover and highlights their motivations and backgrounds with some useful tips. This approach provides sound arguments for the nature versus nurture theory and the components of business known as the three or, as I prefer, the four Ms marketing, money, management and (motivation). Though, I could not recommend it as a sole read for a start-up entreprenuer, I believe it earns a place in a modern academic reading list and would give any budding start-up entrepreneur a valuable heads up! --Ian Moncrief-Scott, Enterprise Small Business Management at the Isle of Man International Business School and Small Business Start-Up Training on behalf of the Isle of Man Department of Economic Development
About the Author
Dan Matthews was born in Epsom, Surrey, and educated at Glyn School and Keele University where he achieved a masters degree in global security studies. After a stint as a defence reporter, he turned to business journalism and since 2001 has held senior editorial positions at some of the UK's biggest newspaper and magazine publishers. Dan contributes articles to broadsheet newspapers including the FT and Guardian, as well as a host of trade titles. In 2008, he set up his own online publishing company dedicated to entrepreneurs. Its first title, LaunchLab.co.uk, launched in November of that year. Dan is an avid observer of business issues and has made a string of television and radio appearances in the UK. He has interviewed more than 1,000 entrepreneurs, politicians and senior lobbyists, including Gordon Brown, William Hague, Sir Ming Campbell, Sir Stelios Haji-Ioannou, Gordon Ramsay and Peter Jones.