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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
John Grant (Author) Average Customer Review:   (7)
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Amazon.co.uk Review
For decades marketing thought of itself as an objective and increasingly quantifiable science. It is ironic that just as it seemed to have won a place in the highest business councils of the land with its credo of putting the customer first, that everything should suddenly go horribly pear shaped.... Read More |
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