- Hardcover: 192 pages
- Publisher: Praeger Publishers Inc (5 Aug 2010)
- Language English
- ISBN-10: 0313382719
- ISBN-13: 978-0313382710
- Product Dimensions: 24.8 x 15.6 x 2.3 cm
- Amazon Bestsellers Rank: 1,297,682 in Books (See Top 100 in Books)
The New Handshake: Sales Meets Social Media
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More About the Author
Product Description
Product Description
With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.
In "The New Handshake: Sales Meets Social Media," coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy--including how to empower salespeople to overcome their resistance to change.
About the Author
Joan C. Curtis is CEO of Total Communications Coaching where she is an ICF certified coach and nationally known speaker. Dr. Curtis has written, Managing Sticky Situations at Work and Strategic Interviewing. She's won numerous awards for her writing and speaking abilities. Barb Giamanco is Talent Builders CEO and an experienced sales strategist, consultant, speaker with a proven track record for generating sales. She capped a corporate career at Microsoft where she led sales teams and coached executives. She has received numerous leadership and sales awards.
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6 reviews
7 of 7 people found the following review helpful
The New Handshake is gripping
17 Aug 2010
Format:Hardcover|Amazon Verified Purchase
I thought I was a semi-expert on social media. That was until I picked up a copy of the New Handshake: Sales Meets Social Media. This book will naturally appeal to corporate professionals and sales people who have not yet accepted what potential value Facebook, Twitter and Linkedin (to name a few) may add to their marketing arsenal. On the other hand, there are people like myself -- a Director of Marketing for a small business, a blogger since 2006 and one who's been comfortably Tweeting on behalf of nonprofits, businesses and my own personal agenda since Fall of '08. While I'm fairly comfortable (maybe too) with the branding and communication aspects of social media, reading The New Handshake is helping me to construct "a plan" to make the most of my creative messaging. The introduction alone reads like a well written tale on the history of sales. So, not only is The New Handshake a useful and educational tool for us marketeers, it's a page turner as well. I plan to buy at more copies as gifts for my fellow bloggers, social media-ites and biz buds who are always looking for new ways to advance their careers.
4 of 4 people found the following review helpful
A must read on leveraging and strategizing social media with sales
21 Dec 2010
Format:Hardcover
The New Handshake Sales meets Social Media by Barbara Giamanco and Joan C. Curtis is a true eye opener and must read for anyone wanting to leverage and strategize social media tools for improving sales performance and customer engagement. You can tell that Barbara and Joan did extensive research on the topics of social selling and social media.
There are a ton of books out there that discuss and list resources on the topic of social media but what makes this book truly unique is EXECUTION, providing STRATEGIC guidelines for customer engagement. A solid educational resource and strategy book for business people and social media enthusiasts at all levels. A thought provoking book that will challenge the reader to meet sales and social media head on.
Book Review by Doug Lehman
There are a ton of books out there that discuss and list resources on the topic of social media but what makes this book truly unique is EXECUTION, providing STRATEGIC guidelines for customer engagement. A solid educational resource and strategy book for business people and social media enthusiasts at all levels. A thought provoking book that will challenge the reader to meet sales and social media head on.
Book Review by Doug Lehman
2 of 2 people found the following review helpful
Learn how to reinvent yourself and your approach
27 Oct 2010
Format:Hardcover|Amazon Verified Purchase
No matter whether you are selling a product, services or yourself (your skills/abilities), this book opens your eyes to potential opportunities available to all of us simply by applying new technological sales tips! Times change and so do sales requirements and techniques. This book helps you think about how you can reinvent your approach and yourself to reach customers and be as effective as possible.
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