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The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand ...How to Create and Sustain Change through Managing Identity
The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand ...How to Create and Sustain Change through Managing Identity
Wally Olins
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This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. If a... Read More

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