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The New Foods Guide: What's Here, What's Coming, What It Means for Us
 
 
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The New Foods Guide: What's Here, What's Coming, What It Means for Us [Paperback]

John Elkington , Julia Hailes


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John Elkington
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Product Description

Product Description

The team behind The Green Consumer Guide provides the first definitive guide to the major food trends of today. The New Foods Guide takes us along the supermarket shelves, explaining what's already available, what's coming up - and what it means for our health and the environment. Subjects covered include: Health - are new foods the answer to obesity, cancer, depression and a range of health issues? New Organic Food - why is this biggest-growing sector of the food market? What's available where? Ingredients - how should we decipher the strange terms used on food labels? Low fat/non-fat food - does it work? GM Foods - should we eat them? Functional food - what is it? And why does the food industry know all about it when consumers don't? Brands - what's behind Benecol, the Columbus Egg, Quorn and Yakult? The book concludes with a powerful manifesto on what should and shouldn't be done by the food industry (the introduction of GM foods has been a lesson for all concerned) and with a list of a dozen New Food Stars: companies that are doing things right.

About the Author

Elkington and Hailes helped trigger a consumer revolution with The Green Consumer Guide, and co-founded Europe's leading environmental strategy consultancy, SustainAbility. Co-author of THE NEW FOODS GUIDE.

Inside This Book (Learn More)
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The food business today is changing at high speed. Read the first page
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