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The New Digital Age: Reshaping the Future of People, Nations and Business [Hardcover]

Eric Schmidt , Jared Cohen
3.4 out of 5 stars  See all reviews (19 customer reviews)
RRP: £25.00
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Book Description

25 April 2013

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs

From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton.

Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades.

A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future.

'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson


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Product details

  • Hardcover: 336 pages
  • Publisher: John Murray (25 April 2013)
  • Language: Unknown
  • ISBN-10: 1848546203
  • ISBN-13: 978-1848546202
  • Product Dimensions: 22.6 x 15.6 x 3.2 cm
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 76,717 in Books (See Top 100 in Books)

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Product Description

Review

'This is a book that defines both the nature of the new world which the internet is creating; and its challenges. It describes a technological revolution in the making. How we navigate it is a challenge for countries, communities and citizens. There are no two people better equipped to explain what it means than Eric Schmidt and Jared Cohen' (Tony Blair)

'At last, a brilliant guide book for the next century - what the future holds for entrepreneurs, revolutionaries, politicians and ordinary citizens alike. Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives. This book is the most insightful exploration of our future world that I have ever read, and once I started reading I was simply unable to put it down' (Sir Richard Branson)

'Every day, technological innovations are giving people around the world new opportunities to shape their own destinies. In this fascinating book, Eric Schmidt and Jared Cohen draw upon their unique experiences to show us a future of rising incomes, growing participation, and a genuine sense of community - if we make the right choices today' (Bill Clinton)

'Eric Schmidt and Jared Cohen's thoughtful, well-researched work elucidates the staggering impact of technology on our daily lives, as well as what surprising and incredible developments the future may hold. Readers might be left with more questions than answers, but that's the idea - we are at our best when we ask "What's next?"' (Elon Musk)

'Eric Schmidt and Jared Cohen have produced a searching meditation on technology and world order. Even those who disagree with some of their conclusions will learn much from this thought-provoking volume' (Henry A. Kissinger)

'The New Digital Age is must reading for anyone who wants to truly understand the depths of the digital revolution. Combining the skills of a social scientist and a computer scientist, Cohen and Schmidt blend the technical and the human, the scientific and the political, in ways I rarely saw while in government. They challenge the reader's imagination on almost every page. Indeed, what will be the impact of virtual and physical worlds coexisting, the first generation of humans to have an indelible record, or more frequent revolutions without resolution as the digital age nurtures more celebrities than leaders. And these questions are just the beginning. Read on' (General Michael Hayden, former Director of the CIA)

'This is the book I have been waiting for: a concise and persuasive description of technology's impact on war, peace, freedom and diplomacy. The New Digital Age is a guide to the future written by two experts who possess a profound understanding of humanity's altered prospects in a wireless world. There are insights on every page and surprising conclusions (and questions) in every chapter. For experts and casual readers alike, Eric Schmidt and Jared Cohen have produced an indispensable book' (Madeleine Albright, former Secretary of State)

'This is the most important - and fascinating - book yet written about how the digital age will affect our world. With vivid examples and brilliant analysis, it shows how the internet and other communications technologies will empower individuals and transform the way nations and businesses operate. How will different societies make tradeoffs involving privacy, freedom, control, security, and the relationship between the physical and virtual worlds? This realistic but deeply optimistic book provides the guideposts. It's both profoundly wise and wondrously readable' (Walter Isaacson, author of Steve Jobs)

'The New Digital Age: Reshaping the Future of People, Nations and Business offers an intriguing fusion of ideas and insights about how the virtual world is intersecting with the "Westphalian order". It seeks a balance between the discontinuities of technologists' "revolutions" and the traditionalism of internationalists' study of states, power, and behaviour. The authors explain that technology is not a panacea, yet the uses of technology can make a world of difference. This book should launch a valuable debate about the practical implications of this new connectivity for citizens and policy makers, societies and governments' (Robert B. Zoellick)

'Few people in the world are doing more to imagine - and build - The New Digital Age than Eric Schmidt and Jared Cohen. With this book, they are looking into their crystal ball and inviting the world to peek in' (Michael R. Bloomberg, New York City Mayor)

'We have long needed an incisive study of how the ever evolving world of technology leaves almost no aspect of life unchanged. We have it in The New Digital Age. Eric Schmidt and Jared Cohen offer a rigorous approach to decoding what the future holds in a story that is as well written and entertaining as it is important' (General Brent Scowcroft)

'Starting with a simple, powerful and terrifying observation - that "the internet is among the few things humans have built that they don't truly understand" - this fascinating book takes you on a wonderfully stimulating and important journey. It will make you rethink your concepts of the digital age, the way the world works, what lies ahead, and what all this means for you, your family and your community. You don't need to know much about technology to benefit from this incredibly insightful book. Using their repeatedly-tested talents and their highly successful experiences, Eric Schmidt and Jared Cohen brilliantly detail for us how the digital age is rapidly altering the balance of power between citizens and governments, between the physical and virtual worlds, and between good and bad. Whether we like or not, technology is fundamentally changing the manner in which we all interact and depend on each other - and in an accelerating manner whose scale and scope remain obscure for too many of us. This brilliant book is a must read for all those seeking to understand, and navigate well a fundamental structural shift that will play a critical role in determining the wellbeing of current and future generations' (Mohamed El-Erian, CEO of Pimco)

Serious and informative . . . this is an important book, partly as an account of what may happen, but mainly as a picture of the present mind-set of Silicon Valley (Sunday Times)

Schmidt and Cohen are right to point to the disruptive effects of pervasive new communications medium such as the internet either to liberate or to destabilise, depending on which side of the fence you are on (Financial Times)

The New Digital Age is the most ambitious attempt to date to sketch the contours of the world that will emerge as a result of the penetration of electronic networking into every corner of the globe and every part of people's lives . . . the thoroughness is - to use a sophomore cliché - awesome (Observer)

The writers are at their most persuasive when talking about the link between people and technology: their faith in human ingenuity leads to an optimistic vision . . . a clear and thorough thesis suggesting that the world we are forging with the web is a better one than we have at the moment (Sunday Telegraph)

The New Digital Age is a considered work (The Economist)

Makes sense of the infinite and terrifying possibilities of tomorrow (People Management)

Google's Eric Schmidt and Jared Cohen tease apart the potential influence of technology on politics, security and daily life in The New Digital Age (The Times)

A perceptive insight into where Silicon Valley is taking us all (TLS Books of the Year)

A serious, informative and important book (Sunday Times)

Book Description

The must-read book for anyone concerned about the present and the future

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
6 of 7 people found the following review helpful
2.0 out of 5 stars Know your enemy. 12 Aug 2013
By Flir
Format:Audio CD
Julian Assange

"This book is a balefully seminal work in which neither author has the language to see, much less to express, the titanic centralizing evil they are constructing. "What Lockheed Martin was to the 20th century," they tell us, "technology and cybersecurity companies will be to the 21st." Without even understanding how, they have updated and seamlessly implemented George Orwell's prophecy. If you want a vision of the future, imagine Washington-backed Google Glasses strapped onto vacant human faces -- forever. Zealots of the cult of consumer technology will find little to inspire them here, not that they ever seem to need it. But this is essential reading for anyone caught up in the struggle for the future, in view of one simple imperative: Know your enemy."

Scary book.
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5 of 6 people found the following review helpful
2.0 out of 5 stars Exercise in misleading 24 Jun 2013
Format:Hardcover
with the prism scandal in full bloom this book is an awful exercise in deceit. no mention of all email being shifted, screened and categorized - only the suggestion that there was this risk ten years ago that security industry would try to get accesss to it. we know better now.
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4 of 5 people found the following review helpful
3.0 out of 5 stars Thorough, well informed - but also rather dry 30 Jun 2013
By Mark Pack TOP 1000 REVIEWER
Format:Hardcover|Verified Purchase
This book comes with impressive credentials. The authors have excellent technology and foreign policy experience. The pair of quotes on the cover are from people with their own brilliance too - Richard Branson and Walter Isaacson. The subject - how digital technology is changing nearly every aspect of our life - is one that fascinates me. So why did I feel getting to the end of it was all rather a slog?

Because it's written in a very flat style. The prose is plain - in a workmanlike rather than Ernest Hemingway sense. The colourful examples are rare and the personal stories to engage the reader few and far between. It's almost as if they had read a Malcolm Gladwell book and gone for a writing style as far different from him as possible.

The other reason that I found it a bit of a slog is that there is nothing much very new in their forecasting. If you've already consumed many words on this topic, it is mostly all very familiar territory. Overall, the book is rather like a large collection of expert, slightly dry, op-ed pieces on the digital world strung together. Each individually is well worth a read, but collectively you would hope for a bit more spark and liveliness.

Conversely, if you haven't, then the book certainly does a good job at thoroughly covering all the angles and mentioning all the main trends. It is also interesting to read what two people so deeply immersed in Google have to say about privacy (it's a crucial part of the future, they argue).

In summary then, the book is a comprehensive summary of existing predictions and trends rather than something that will wow you with original insight or fascinate you with the way the tale is told.
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7 of 9 people found the following review helpful
2.0 out of 5 stars Sadly superficial 23 May 2013
Format:Kindle Edition
It says a lot about the digital age that the two authors who have been privileged to be exposed to so much in the world come up with so little. Some general musings about how technology will influence daily lives followed by some rather simplistic interpretations of how this will affect social and economic change. One of their points rings true: in the digital age people will be promoted (in both senses of the word) beyond any substance that would merit it. Disappointing.
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3 of 4 people found the following review helpful
Format:Hardcover|Verified Purchase
Shortly after reading the book, I saw two separate articles in the New York Times The first announced a joint venture with NASA in quantum computing to be used in amongst other things, facial recognition. The second was the roll-out of Google glasses, with a disclaimer about proper protection of privacy. Credible denial? No. The cruel fact is that the cyber war between China and the West is well underway. Schmidt and Cohen have with stark clarity introduced us to our present - and to our immediate future that lays out a stark vision of a world where personal rights become meaningless, privacy is a memory by old people and there is no boundary between private and public life. Any person concerned with the politics of urban life, intellectual freedom and the difference between knowledge and wisdom should read this book and ponder the implications for public policy concerning the rights of the individual, intellectual freedom and proper structure of education.
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3.0 out of 5 stars How to be unpopular – criticise the loved 11 April 2014
By Angus Jenkinson VINE VOICE
Format:Kindle Edition|Verified Purchase
I realise that this book is written by two supermen of our digital era, no doubt with the help of considerable professional support. It's dazzling with information and makes a ringing endorsement of the hype of our digital age. To criticise it will be to generate no doubt a host of unfavourable comment and accusations of being mired in the past. But honestly, although the research on the technologies themselves is excellent - full marks here - this is so framed in adulation it becomes just another overhyped unrealistic catalogue of how technology will save the world.

Technology is brilliant – I love my iPad, the kettle that makes my coffee that's been brought to me by a fair trade value stream all the way from Brazil, the fact that I can post this review into the Internet and it can be read by millions if they wish, that I can talk by Skype to my friends and work colleagues in Australia, America or Denmark, and all at the same time. I love pacemakers and cybernetically controlled automobiles that auto drive. I've made a career in technology since my 20s and worked with many of the world's leading technology firms as a consultant.

But for those reasons I know how easy it is to turn technology into the wonder working Merlin, the magician that will solve all problems, when it cannot and won't.

Let me tell you what the generation of technology pioneers in the 70s and early 80s of last century genuinely believed (I worked for IBM at the time). We believe that in 30 years time, by the beginning of the 21st-century, most people would not need to work more than three days a week and our standard of living would be much greater. Why was this? It was because the computer and robotics were going to remove the necessity to work.
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Most Recent Customer Reviews
3.0 out of 5 stars Not as good as I expected
Written by two people who seem to consider only the impact of computers on the world, this is interesting but it needs a does of reality. Read more
Published 16 days ago by Frankwdt
4.0 out of 5 stars Enlightening, but...
Saw the book by incidence. Flipping through the cover one could easy have thought the authors had received a Nobel price for the book judging the number of endorsements from Henry... Read more
Published 1 month ago by Steen
1.0 out of 5 stars New Digital Age
Completely cliche ridden and awful prose.

There was so much repetition between the paragraphs it read like a dripfeed of mental diarrhea. Read more
Published 5 months ago by Supersleuth
5.0 out of 5 stars Ace
Excellent and recommended

Very illuminating and well researched

looking to the future

take a look

read and re read and then test
Published 8 months ago by Gary R Pears
5.0 out of 5 stars Mind Blowing Stuff
This book takes you to a future that you can't even begin to imagine. The way that Eric and Jared are able to put across their vision is truly inspiring and makes one very excited... Read more
Published 10 months ago by M. Driver
5.0 out of 5 stars prompt service, good price
The purchaser met my needs for prompt service at a good price. The book was immaculate. I was very pleased with this purchase
Published 10 months ago by Neill Morton
4.0 out of 5 stars Not as far seeing as expected!
I enjoyed this book and would recommend it to anyone interested in future developments in 'the new digital age'. Read more
Published 10 months ago by DAVID BURN
3.0 out of 5 stars disturbing
When I watch the Google IO where they present their new products and projects they are working on its a very inspiring glimpse into the future. Read more
Published 10 months ago by Management Consultant
4.0 out of 5 stars Thinking about The New Digital Age
Just read `The New Digital Age' by Eric Schmidt (Executive Chairman Google) and Jared Cohen (Director, Google Ideas). Read more
Published 10 months ago by Barry
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