- Paperback: 512 pages
- Publisher: John Wiley & Sons; 2nd edition (25 Jan 1995)
- Language English
- ISBN-10: 0471585092
- ISBN-13: 978-0471585091
- Product Dimensions: 25.3 x 17.9 x 3.3 cm
- Average Customer Review: 2.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 1,397,494 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
How to find and use the up–to–the–minute intelligence you need to win your fight for market share and glory!
How do I analyze a private company′s true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers′ long–term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy–to–use techniques, how to analyze competitor information from the many print, database, and CD–ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."– Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today′s business world."– Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the ′open′ secrets of your competitors."– Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."– Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
How do I analyze a private company′s true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers′ long–term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy–to–use techniques, how to analyze competitor information from the many print, database, and CD–ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."– Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today′s business world."– Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the ′open′ secrets of your competitors."– Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."– Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
From the Back Cover
How to find and use the up–to–the–minute intelligence you need to win your fight for market share and glory!
How do I analyze a private company′s true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers′ long–term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy–to–use techniques, how to analyze competitor information from the many print, database, and CD–ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."– Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today′s business world."– Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the ′open′ secrets of your competitors."– Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."– Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
How do I analyze a private company′s true costs? When does the competition plan to roll out its new product and in what quantity? What are our customers′ long–term strategies? What new technologies or products does the competition have on its drawing boards?
The New Competitor Intelligence shows where you can get the answers to these and most other questions you have about what the competition is up to. Learn, through easy–to–use techniques, how to analyze competitor information from the many print, database, and CD–ROM sources described in this book.
"Forget the Internet. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."– Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind
"A powerful and practical guide that will show any decision maker how to stay competitive in today′s business world."– Herb Baum President and Chief Executive Officer Quaker State Motor Oil
"The New Competitor Intelligence unlocks the vaults of all the ′open′ secrets of your competitors."– Domenico A. Fanelli, Managing Director AMA International Management Centre, Europe
"This book gives you practical, effective benchmarking tools all within your reach and your budget."– Philip B. Crosby Author of Quality Is Free and Completeness: Quality for the 21st Century
Inside This Book
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First Sentence
Are there corporate spies? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Are there corporate spies? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
A book very much focused towards the US market and as such with limited appeal to the rest of the world. The book felt a little 'padded' and the depth of some subjects left quite a bit to be desired.Might I be so bold to suggest that military intelligence is about 2 lightyears ahead of the commercial sector and it shows. Little things were annoying , such as the lack of URLs when discussing the use of Databases for Corporate Intelligence. I might suggest a basic primer on Intelligence Process from any Western Army which lays out the Intelligence Cycle as a starting point in self education. A few useful contact addresses but not the definitive Commercial Intelligence primer.
3 of 3 people found the following review helpful
Format:Paperback
An excellent basic primer on industrial competitor intelligence. In the first few chapters, this book explains how you can set up and manage a competitive intelligence program without investing huge of money or time.
0 of 4 people found the following review helpful
Format:Paperback
My opinion of this book hasn't changed however my e-mail address has.
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