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The New Community Rules: Marketing on the Social Web Paperback – 17 Jul 2009

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Product details

  • Paperback: 370 pages
  • Publisher: O'Reilly Media; 1 edition (17 July 2009)
  • Language: English
  • ISBN-10: 0596156812
  • ISBN-13: 978-0596156817
  • Product Dimensions: 17.8 x 2.2 x 23.3 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 477,820 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

Review

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ’been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.

-- Lee Odden,

(Lee Odden)

...a heck of a book.

-- Chris Brogan,

(Chris Brogan)

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.

-- Steve Cunningham,

(Steve Cunningham)

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.

-- Armando Roggio,

(Armando Roggio)

About the Author

Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.


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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

Format: Paperback
If you want a good introduction to Social Media, and how it can be used to promote your company and your brand, get this book. It is well written, with excellent examples of the marketing via the Social web. There are clear rules and strategies given to help you work out how to make the most of Social Media. The book was invaluable in helping us decide which were the key components for our Social Media strategy. I would have liked a bot more analysis on tools to make it easier to manage the process - marketing on the Social Web is very time consuming! But overall a good book to get anyone started.
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At last a comprehensive text book that brings eMarketing bang up to date with respect of social media.
Weinberg has produced an excellent reference book for students and practitioners alike and should be essential reading.
As the world chief examiner in Marketing and Public Relations for the London Chamber of Commerce International Qualifications
Examination Board - I will be adding this text to the recommended reading list for both subjects. Prof. R. Brooks Ph.d.
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3 of 4 people found the following review helpful By Paulo Alexandre S. Teixeira on 22 Sept. 2009
Format: Paperback Verified Purchase
After reading the book I found that most of the subjects are quite basic.
Things like, how to create an account in Facebook or how to upload a picture, makes the book with more pages but in reality doesn't help the user looking for inovative information or ideas in the Social Marketing field. The book could have 100 pages instead of the actual 346 pages.
I give 2 stars only because there are some stats that are interesting.
This is a book that i don't recommend!
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Format: Paperback
Great book, so interessant and actual. give it a chance! Muy interesante libro dond xpone las normas de como se rigen las comunidades y como debemos acercarnos a ellas.
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