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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ’been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.
-- Lee Odden,
(Lee Odden )
...a heck of a book.
-- Chris Brogan,
(Chris Brogan )
Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.
-- Steve Cunningham,
(Steve Cunningham )
In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.
-- Armando Roggio,
(Armando Roggio )
About the Author
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
After reading the book I found that most of the subjects are quite basic. Things like, how to create an account in Facebook or how to upload a picture, makes the book with more pages but in reality doesn't help the user looking for inovative information or ideas in the Social Marketing field. The book could have 100 pages instead of the actual 346 pages. I give 2 stars only because there are some stats that are interesting. This is a book that i don't recommend!
Great book, so interessant and actual. give it a chance! Muy interesante libro dond xpone las normas de como se rigen las comunidades y como debemos acercarnos a ellas.
At last a comprehensive text book that brings eMarketing bang up to date with respect of social media. Weinberg has produced an excellent reference book for students and practitioners alike and should be essential reading. As the world chief examiner in Marketing and Public Relations for the London Chamber of Commerce International Qualifications Examination Board - I will be adding this text to the recommended reading list for both subjects. Prof. R. Brooks Ph.d.
