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The New Capitalist Manifesto: Building a Disruptively Better Business [Hardcover]

Umair Haque
4.6 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

1 Jan 2011
In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, the economic crisis was not a market failure or even a financial crisis, but an institutional one.

Haque details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. Haque calls for a re-examination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model and a constructive future. Haque argues that companies must learn to orient their business models around:

  • renewal in order to maximize efficiency
  • equity in order to maximize productivity
  • meaning in order to maximize effectiveness
  • democracy in order to maximize agility
  • peace in order to maximize evolvability

These new business ideals focus on the human element not profit exclusively and are easily tailored for any size or type of business, as long as they are willing to make bold and sustained changes to the current system.

Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business School Press (1 Jan 2011)
  • Language: English
  • ISBN-10: 1422158586
  • ISBN-13: 978-1422158586
  • Product Dimensions: 20.9 x 15 x 2.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 383,645 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


"Umair Haque's The New Capitalist Manifesto is worth reading; primarily, because in it, he undertakes an exploration of a new (and in many people's minds, a badly needed) form of capitalism...his book presents his ideas with panache." -- Globe & Mail "a wake-up call and a compelling vision of a desirable future" -- Strategy & Business "...a wonderfully written book that helps readers become the change they want to see, declaring that 'Though the pages that follow are filled with examples ... I don't want you to follow an example, but to be the example.'" -- Jack Covert, 800 CEO READ "This is a good book. And you should read it, mark it up with a pencil, and then read it again." -- Triple Pundit

About the Author

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars The New Capitalist Manifesto 24 April 2011
Umair Haque does an excellent job in this book in setting down the DNA for businesses which will be successful in the 21 century. He highlights how companies are realising that doing good and creating value which is measured in terms other than financial actually is good business. If you still think all Capitalists exploit the poor, pollute the world and devour resources without thought of tomorrow think again...and read the book. If you are an Industrial Age Capitalist yourself realise that the world has are an analog signal in a digital world...think about how your business can be an agent of change in a world that needs positive change. Its about more than money!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Rousing call for a new form of capitalism 20 Dec 2012
By Rolf Dobelli TOP 500 REVIEWER
As the world considers its financial way forward, economist Umair Haque proposes a radical reinvention of capitalism. His manifesto is a rousing call to action to replace an aging and increasingly irrelevant "industrial-age capitalism" with a "constructive capitalism" built to thrive in the 21st-century economy. He includes a number of present-day examples and case studies to illustrate that a more ethical, sustainable, and realistic capitalism is not only possible but also necessary and profitable. Haque won't convince everyone, and, indeed, some parts of his vision are clearer than others. Nonetheless, getAbstract recommends his work to executives tasked with building socially responsible businesses and anyone pondering capitalism's future.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Eudamonia 1 Mar 2012
Umair sets the scene for the future of business and capitalism in a world that is becoming smaller and where resources are dwindling. An excellent read.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Changes your world view 21 Feb 2012
Format:Kindle Edition
This is potentially one of those books that can change both your world view and your future. It really is that important. Much deeper than reading the authors blogs and essays.
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