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The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan
John Mullins (Author)
Average Customer Review: 4.9 out of 5 stars  See all reviews (22)
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"...shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03"...does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering... Read More

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