- Paperback: 288 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (8 May 2003)
- Language English
- ISBN-10: 0273663569
- ISBN-13: 978-0273663560
- Product Dimensions: 23.5 x 15.5 x 1.7 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (22 customer reviews)
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Amazon Bestsellers Rank:
343,828 in Books (See Top 100 in Books)
- #93 in Books > Business, Finance & Law > Sales & Marketing > Market Research
- See Complete Table of Contents
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Product Description
Review
"...shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03
"...does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03
"The New Business Road Test
is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One
Product Description
So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future?
The New Business Road Test
shows you how to test your idea before writing your business plan. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence.
Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise.
No budding entrepreneur should leave the day-job or face an investor without having read this book.
"The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One
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Customer Reviews
Most Helpful Customer Reviews
21 of 21 people found the following review helpful
Format:Paperback
I fully recommend this book to anyone serious about investing time and/or money in a new business. It lays out a method for developing a thorough understanding of any concept, its market and its industry... but more than that... "The New Business Road Test" helps gauge how to give a new business the very best chance of success.
I first met John Mullins a year ago on the Entrepreneurship Summer School at London Business School. As the course's architect and lead tutor, he helped me bring to bear the "7-Domains" framework on what I thought was a winning concept. Were it not for his teaching, I may well have made a huge mistake. As it was, he helped me understand in advance the difficulties I would likely be faced with, and more importantly, his coaching helped me identify a far more achievable opportunity.
The book is thorough but at the same time an easy read. That's not to say answering the questions raised about a new venture is easy. It isn't. But John's messages are always thoughtful and resoundingly practical. He has a great ability to present complex interrelated issues in a logical way, which speaks to his many years of hands-on entrepreneurial experience. Buy the book- it's great. I use it all the time.
17 of 17 people found the following review helpful
Format:Paperback
I had already written my business plan before reading this book - what a waste of time. It was quite embarrassing to re-read it after reading Mullin's book. It was all about my product without thinking about the market I'd be operating in and the industry I'd be competing in. It actually said, "there is no competition". As Mullin's points out - there's no such thing as no competition - and if there really isn't any there will be soon - so what are you going to do to stay ahead. Fortunately I think I've managed to tweak my idea in light of what the book recommends, and also I've realised that I don't have all the skills needed to make it work - and found someone to employ who can fill the skills gap (there's a really good chapter about making sure management team - i.e. me - is well connected within the industry, with suppliers etc - time to get out and network). The book hasn't made me a millionaire yet but my business has a lot better chance of surviving than it would have if I hadn't read this book. The best twenty odd quid I've spent on my business.
10 of 10 people found the following review helpful
Format:Paperback
Mullins has been nominated for, and won, several prestigious teaching awards for many reasons – one of them is empathy. He can deliver a clear message by communicating at his audience’s level better than almost anyone. This skill is incorporated into this book really well. The New Business Road Test is a very readable and practical guide targeted primarily at entrepreneurs or anyone considering a new opportunity – whether they be students, entrepreneurs, middle managers, housewives or executives. All would benefit from the research and underlying principles in this book. And Mullins is not just a sit-behind-a-desk kind of guy… he’s been out there and done it himself.
Ever wonder why so many startups fail? One nice take-away for me was drawing a distinction between two very misused words: “market” and “industry”. They are definitely not the same and this book teaches you to examine each clearly and separately, which immense benefits. Many businesses fail because they only identify a great MARKET but it’s in a lousy industry – or vice versa (internet startups ring a bell?). And what about the person or people who will form the management team? The book will guide you to critically assess the team from several perspectives – most which will be new to most people.
Each chapter in the book concludes with a checklist of practical questions to ask yourself if you’re considering a new venture. The chapters are littered with practical quotations and real-world examples from many sources – including several mini case studies.
If you’re worried or intimidated about writing a business plan, don’t be. I would recommend reading this book and following the underlying principals contained within it. If anything, this book will give you a lot more confidence and a solid understanding of the strengths and weaknesses of your potential business plan, should you decide your idea is worth continuing to write about. I can find no weaknesses, give it a 10 out of 10, and would recommend it to my mother!
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Most Recent Customer Reviews
good book
thanks, i got the book and its very good. i had a good experience of buying book from amazon and i'll recommend.
Published 12 months ago by Junaid Khan
very useful advice and some great templates
Solid advice from someone who has actually been an entrepreneur and is also a Business School academic. Read more
Published 19 months ago by The Emperor
nearly all you need to know
This book is of equal value to those who have already got a few learning and experience miles on the clock and those just starting out. Read more
Published on 26 Mar 2010 by I. robinson
Recommended reading if thinking of starting a new venture
I have just started a new company and when asking an experienced friend for thought, he lent us his
copy of this book. Read more
copy of this book. Read more
Published on 8 Nov 2009 by S. Sen
One of two essential books for any entrepreneur
Mullin's New Business Road Test is essential for any entrpreneur.
His structured approach takes you through a rigorous, considered framework for assessing the validity... Read more
His structured approach takes you through a rigorous, considered framework for assessing the validity... Read more
Published on 9 Aug 2009 by A. J. Azhar
Amongst the Best Books
The book elaborates on 7-domain analysis and the importance with lots of practical examples as well. I highly recommend this book.
Published on 4 July 2009 by PS User
Invaluble source of objectivity
I've read quite a few business books, whilst developing my business plan. This one is the one I'd recommend the most. Read more
Published on 26 Jan 2009 by Mr. M. Henry
Got a business idea ? Read this book before you do anything else.
Having had several failed and partially successful business ideas in the past I decided I needed to get an education in how to bring my ideas to fruition, so I enrolled at London... Read more
Published on 30 Jun 2008 by JP
Indispensible...
A fantastic book. Very sensible approach to "road testing" your business idea. My only complaint is that my ideas keep failing his comprehensive road test! Read more
Published on 31 Jan 2008 by Nomesky
This author knows his stuff
I added this book on spec to a hefty order of business planning books I was buying. This book alone was worth the price of the total order! Read more
Published on 16 Dec 2005 by absoprob
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