I've read several of these PUA manuals now, and although this isn't the best of them, it does rank as a competent effort. It's also written by a London PUA, something that might make it more relevant to the British reader.
I'd score it highly on its advice regarding body language, voice, attitude and generally, the importance of giving off the right alpha-male persona. It actually has some nifty diagrams to help you strike the right pose, something I hadn't seen before in any of the other books.
I'd mark it down for the somewhat unfocused opening chapter, where the author relates his incredibly rapid transformation from social invalid to babe magnet (in the space of just a year??). The author also makes a big point of stressing that his 'system' is different to all the others, particularly in its 'naturalness' and non-offensive manner to women. I couldn't discern any uniqueness or anything startlingly novel in the advice laid out here, just more tips on how to be the Alpha dominant male.
This book (and it's marketing) does encourage cynicism, but I don't doubt that the advice contained within it is entirely sound. La Ruina's book is good when he cuts to the chase and lists the important elements of PUA success, but Tony Clink does it rather better in his 'Lay Guide'. Also, as an inspiring testament to the power that 'learning the rules' has to change your life, Neil Strauss does it far, far better in 'The Game'. This book tries to emulate the best aspects of these works, yet falls rather short of both. Netherless, there is some fresh, well laid out advice to be garnered here. If you have money to buy several PUA guides, this is worthy enough to be one of them.