I must admit that I skim-read this entire book in 2-hours - only really reading the chapters that appealed to me, and skimming quickly over the text of the other pages. However, over these two hours I got the general thrust of the book.
Alison Baverstock appears to be very experienced in the publishing industry, especially self-publishing, the latter is what this book is about.
It certainly packs in a lot of information. However, when I finished the book I was a little disappointed that I didn't learn a single thing from it. But, that is not to say that you won't. When I first self-published my first novel, I did tons of research and left no stone unturned. Most of my research was done on the net, or reading writing magazines, snippets in other books, self-publishing companies brochures, speaking to other authors, self-published and traditionally etc. What I'm saying is, all the information in this book is out there and free, if you can be bothered to do the leg-work like I did. Otherwise, most of it, is in this book - but not all.
I would have liked to have seen some recommendations for self-publishing companies, printing companies, graphic designers, photographers, proof readers, copy-editors etc. But there are none.
At £14.95 (I bought from high street book store) I felt it was very expensive for what it is - a paperback!
There are also some vital bits of information missing from this book, one such bit of information is the fact that a lot of so-called self-publishing companies are not really that at all - why? because they offer to do the ISBN number for you (usually for £10 or so), saving you the hassle of dealign with the ISBN people yourself and paying £120 for a block of 10 numbers. But, if you let the so-called self-publishing company fill out the ISBN form, they will put their own name under "published by" on the form, meaning, THEY are the publisher, and THEY own the rights to it (in most instances) and if THEY (which THEY will) get contacted by a Hollywood production company wanting to buy the rights for a film, then THEY will get all the money and you won't get anything.
The definition of Self-Publishing means just that, so, if YOU don't register the ISBN yourself and put YOUR name on the form, then you are NOT self-published - period. There are other pieces of info also missing, such as avoiding the extra USA tax if you are are in Britain. Most people uploading a Kindle book to Amazon do not know that they are paying USA tax, as well as English tax and are throwing all that money down the toilet, when all they have to do is fill out the relevant form and send it to Amazon in the USA and they will then not charge you USA tax before paying you your monthly royalties. I wish the author had plugged little holes like this in this book. For me, the book is not really definitive because of the gaps.
Conclusion, you will learn a lot from this book if you are totally new to self-publishing, but don't use it as the be-all-and-end-all, because there is still more 'vital' information that you will need to learn. But, certainly a pretty good starting point that will get you 65% of the way there.