The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.
This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:
- Engineer a New Bedrock
- Find Talent You Can Trust
- Organize your Armies
- Answer the New Telephone
- Emphasize Response-Ability
- Build a Fire Extinguisher
- Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
From the Inside Flap
Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real–time. Customers expect a level of attentiveness and responsiveness that mostcompanies can′t live up to. Can you?
In The Now Revolution, renowned marketers and socialmedia experts Jay Baer and Amber Naslund offer an effective seven–part plan to harness the power of the social web and adapt to the new era of instantaneous business.
Customers aren′t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they′re choosing between you and your competition every second of every dayand talkingabout it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
Strip away silos and overgrown business processes
Hire and empower a new type of employee
Organize internal teams for maximumexternal impact
Listen at the point of need
Travel the Humanization Highway and respondeffectively to customer inquiries
Plan for, find, and manage real–time crises
Redesign success metrics in a business world that′s increasingly instantaneous
Real–time communication and social media have changed the way we do businessforever. The Now Revolution shows you how to adapt your organization to meet the expectations of today′s always–on customer and harness the power of now.