- Paperback: 254 pages
- Publisher: John Wiley & Sons; New Ed edition (9 Feb 2001)
- Language English
- ISBN-10: 0471399205
- ISBN-13: 978-0471399209
- Product Dimensions: 22 x 15.2 x 1.7 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 1,774,469 in Books (See Top 100 in Books)
- See Complete Table of Contents
The NASCAR Way: The Business That Drives the Sport
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business–and investment opportunities–of NASCAR
"Hagstrom′s insights and observations bring a refreshing ′outside′ business perspective to our industry."
––From the Foreword by William C. France, President, NASCAR
"From its origins in Daytona in the ′50s to today′s live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in–depth look at the fastest–growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
––Michael T. Hargrave, Senior Motorsports Manager, Anheuser–Busch, Inc.
"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love–to race! In The NASCAR Way, you see a prime–time sport."
––Dale Earnhardt, 7–time NASCAR Winston Cup champion
"An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football."
––Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc.
"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"
––Dale Jarrett, Winston Cup driver
"Hagstrom′s insights and observations bring a refreshing ′outside′ business perspective to our industry."
––From the Foreword by William C. France, President, NASCAR
"From its origins in Daytona in the ′50s to today′s live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in–depth look at the fastest–growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
––Michael T. Hargrave, Senior Motorsports Manager, Anheuser–Busch, Inc.
"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love–to race! In The NASCAR Way, you see a prime–time sport."
––Dale Earnhardt, 7–time NASCAR Winston Cup champion
"An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football."
––Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc.
"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"
––Dale Jarrett, Winston Cup driver
From the Back Cover
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business–and investment opportunities–of NASCAR
"Hagstrom’s insights and observations bring a refreshing ‘outside’ business perspective to our industry."
—From the Foreword by William C. France, President, NASCAR
"From its origins in Daytona in the ‘50s to today’s live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in–depth look at the fastest–growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
—Michael T. Hargrave, Senior Motorsports Manager, Anheuser–Busch, Inc.
"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love–to race! In The NASCAR Way, you see a prime–time sport."
—Dale Earnhardt, 7–time NASCAR Winston Cup champion
"An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football."
—Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc.
"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"
—Dale Jarrett, Winston Cup driver
Inside This Book
(Learn More)
First Sentence
IT WASN'T UNTIL we came out of turn four at South Carolina's Darlington Raceway, that hot Sunday afternoon in September, that I really began to feel the full power of stock car racing. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
IT WASN'T UNTIL we came out of turn four at South Carolina's Darlington Raceway, that hot Sunday afternoon in September, that I really began to feel the full power of stock car racing. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
NASCAR is a great business and International Speedway Corporation is a company that benefits from the sport the most. I bought this book because due to the economic recession fewer people attended races and the stock price of International Speedway Corporation fell to an attractive level. The owners of NASCAR own a substantial portion of International Speedway Corporation, which makes this company possess an incredible competitive advantage. The author also describes the entire racing business and how it compares to other sports such as basketball, baseball, and football. I highly recommend this book to anyone interested in the racing business.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
Format:Hardcover
I was looking for an inside view of a series and how it works. I couldn't put this book down. Robert did a great job detailing both views as a fan and businessman.
Format:Hardcover
I would have appreciated a greater discussion about the profitablility of sponsorship of cars and drivers and why some of the lesser teams have problems attracting sopnsors. Otherwise book is OK. But reader beware: with Nascar now planning to negotiate all TV contracts, instead of the individual tracks, "The Nascar Way" may already be out-of-date.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
If you want to learn about NASCAR, this is the only way!
This book provides details about how Nascar really works. It goes so in depth about the business that runs the sport that both a NASCAR fan and a business man could enjoy this... Read more
Published on 14 Mar 1999
A must read for a beginning fan or a diehard
Hagstrom does a surprisingly good job of mixing interesting historical anecdotes and economic discussion. Don't be fooled by the title, anyone can understand this book. Read more
Published on 19 Jan 1999
If you want to understand NASCAR Racing, this is the book
This book explains NASCAR Racing from the very beginning and does it well. Covers all aspects of sponsorship, drivers, owners, race tracks, the expense, the fans, Bill France Sr... Read more
Published on 26 Nov 1998
Everyone must have this book!
If you are a hard core business person or a hard core race fan, you must have this book. If you wonder what all the hype is about, you have found your answer. Read more
Published on 13 April 1998
Great primer on the entire subject of NASCAR
If you're not already hooked on NASCAR and wonder what all the fuss is about, and why it has become the hottest, fastest growing sport in the nation, this book will give you the... Read more
Published on 7 Feb 1998
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Accounting
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Management Skills > Leadership
- Books > Business, Finance & Law > Professional Finance > Investments & Securities
- Books > Fiction
- Books > Reference > Transport > Automotive
- Books > Sports, Hobbies & Games > Motor Sports > NASCAR
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
