Shop now Shop now Shop now Shop All Amazon Fashion Up to 70% off Fashion Cloud Drive Photos Shop now Shop Amazon Fire TV Shop now Shop Fire HD 6 Learn More Shop now Shop now Shop now
The Myths of Innovation and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a £0.50 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Start reading The Myths of Innovation on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Myths of Innovation [Paperback]

Scott Berkun
3.6 out of 5 stars  See all reviews (16 customer reviews)
Price: £11.99 Eligible for FREE UK Delivery Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
‹  Return to Product Overview

Table of Contents

Commitment to research accuracy; Preface for the paperback edition; Chapter 1: The myth of epiphany; 1.1 Ideas never stand alone; Chapter 2: We understand the history of innovation; 2.1 Why does history seem perfect?; 2.2 Evolution and innovation; Chapter 3: There is a method for innovation; 3.1 How innovations start; 3.2 The seeds of innovation; 3.3 The challenges of innovation; 3.4 The infinite paths of innovation; 3.5 Finding paths of innovation; Chapter 4: People love new ideas; 4.1 Managing the fears of innovation; 4.2 Negative things innovators hear; 4.3 The innovator’s dilemma explained; 4.4 Frustration + innovation = entrepreneurship?; 4.5 How innovations gain adoption: the truth about ideas before their time; Chapter 5: The lone inventor; 5.1 The convenience of lone inventors; 5.2 The challenge of simultaneous invention; 5.3 The myth of the lone inventor; 5.4 Stepping-stones: the origins of spreadsheets and E=mc2; Chapter 6: Good ideas are hard to find; 6.1 The dangerous life of ideas; 6.2 How to find good ideas; 6.3 Ideas and filters; Chapter 7: Your boss knows more about innovation than you; 7.1 The myth that managers know what to do; 7.2 Five challenges of managing innovation; Chapter 8: The best ideas win; 8.1 Why people believe the best wins; 8.2 The secondary factors of innovation; 8.3 Space, metrics, and Thomas Jefferson; 8.4 The goodness/adoption paradox; Chapter 9: Problems and solutions; 9.1 Problems as invitations; 9.2 Framing problems to help solve them; 9.3 The truth about serendipity; Chapter 10: Innovation is always good; 10.1 Measuring innovation: the goodness scale; 10.2 Innovations are unpredictable (DDT, automobiles, and the Internet); 10.3 Technology accelerates without discrimination; 10.4 The good and bad, the future and the past; Chapter 11: Epilogue: Beyond hype and history; 11.1 The simple plan; Chapter 12: Creative thinking hacks; 12.1 Kill creative romance; 12.2 Combinations; 12.3 Inhibition; 12.4 Environment; 12.5 Persistence; 12.6 Creative thinking hacks; Chapter 13: How to pitch an idea; 13.1 All ideas demand change; Chapter 14: How to stay motivated; 14.1 The big motivations; Research and recommendations; Annotated bibliography; Ranked bibliography; Other research sources; Photo credits; Chapter openers; Figures; Acknowledgments; For the paperback edition; For the original edition; How to help this book: A request from the author; Colophon;|

  • Commitment to research accuracy
  • Preface for the paperback edition
  • Chapter 1: The myth of epiphany
  • Chapter 2: We understand the history of innovation
  • Chapter 3: There is a method for innovation
  • Chapter 4: People love new ideas
  • Chapter 5: The lone inventor
  • Chapter 6: Good ideas are hard to find
  • Chapter 7: Your boss knows more about innovation than you
  • Chapter 8: The best ideas win
  • Chapter 9: Problems and solutions
  • Chapter 10: Innovation is always good
  • Chapter 11: Epilogue: Beyond hype and history
  • Chapter 12: Creative thinking hacks
  • Chapter 13: How to pitch an idea
  • Chapter 14: How to stay motivated
  • Research and recommendations
  • Photo credits
  • Acknowledgments
  • How to help this book: A request from the author
  • Colophon

‹  Return to Product Overview