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The Myth of Multitasking: How Doing it All Gets Nothing Done
 
 
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The Myth of Multitasking: How Doing it All Gets Nothing Done [Hardcover]

Dave Crenshaw
4.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 144 pages
  • Publisher: Jossey Bass; 1 edition (22 Aug 2008)
  • Language English
  • ISBN-10: 0470372257
  • ISBN-13: 978-0470372258
  • Product Dimensions: 18.5 x 13 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 247,335 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Dave Crenshaw
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Product Description

Review

"This little book was both a pleasure to read and offered some very practical advice in the form of a modern day fable." (Oliver Starr, Editor, Getting Things Done Times)

"Are you a master of juggling e–mail, voice mail, cell–phone calls and the like? No, you′re not, says this slim fable–cum–manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." (Andrea Sachs, Senior Reporter, Time Magazine, November 2, 2008)

"This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." (businessskillbooks.blogspot.com, November 24, 2008)

"I applaud Crenshaw for taking on a popular buzzword and small–scale plague not only in business life, but also our day–to–day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." (businesscoach.us.com, November 24, 2008)

"Crenshaw′s on a mission to reduce distractions, interruptions, and fire–fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." (blumerlamotte.blogspot.com, October 13, 2008)

Review

"Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool."
—Alex Mandossian, speaker, author, internet marketing expert, April 28, 2009

"Dave has a lot of good ideas in The Myth of Multitasking...I would highly recommend it to everyone so that they can see, with their own eyes, that multitasking is a lie."
Michael Ramm, Black Belt Productivity, blog.blackbeltproductivity.net

"This book is a quick and easy read…it packs a lot of learning in a short space. I recommend it for anyone who wants to be more productive, but I particularly recommend it for anyone who believes they are a good multitasker."
Dwayne Melancon, Genuine Curiosity, genuinecuriosity.com

"This is sure to become one of those books that all managers and CEO’s have like ‘Who moved my cheese’. It’s a little book with a big message and I would definitely recommend it to anyone who has a lot of jobs to do and are trying to manage it with multitasking."
Steven Aitchison, Change Your Thoughts, stevenaitchison.co.uk/blog

"Dave′s book…is a wealth of information for busy, overwhelmed, time–strapped people told in an easy–to–digest story form. I read this book cover–to–cover in one afternoon at the pool, and came away with a totally different perspective on what I really need to do to accomplish my goal of getting more done every day."
Debbie Jordan Kravitz, Virtually Organized, mypersonalorganizer.typepad.com


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
Dave Crenshaw has managed to stretch a clear, simple concept into an entire book, but it is a useful, helpful concept. Crenshaw debunks the myth that multitasking can be effective and advocates focusing on one task at a time instead. He teaches this lesson by telling the story of a gifted business coach, Phil, and his stressed-out client, Helen. He uses the format of a business novel to demonstrate that multitasking is not an efficient way to get things done. Every time a person changes from one task to another, which Crenshaw calls "switchtasking," he or she loses time and focus. The remedy, the author explains, is to cut down on interruptions, manage how you allocate your time and concentrate on a single task at once. This is not exactly a groundbreaking theory in time management, but it is certainly a helpful reminder. getAbstract suggests this book to managers who must help employees handle their time and to people who need guidance to quit multitasking so they can actually get things done.
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Amazon.com:  34 reviews
20 of 23 people found the following review helpful
Multi-tasking is a myth and this book does not add much 26 Oct 2008
By Bas Vodde - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
"The Myth of Multi-tasking" is another business novel. This time about multi-tasking. My first response to this book was excitement. Finally, a new book on the subject of multi-tasking. I bet it will state all latest research, describe experiments done, check on the brain activity to physically prove multi-tasking is a myth etc etc. I was disappointed. None of the above is included in this book (ok, some quotes taken out of research) and instead it's an average story about a consultant helping a CEO.

The book describes the story of Phil who is called in my Helen for some reason. He convinces her that multi-tasking is not efficient (as she seemed to believe) and teaches her different ways of organizing her work so that she does not need to "switchtask" and becomes more effective. Of course, she believes the consultant, changes all her habits and her company and a happy end.

The book is easy to read. It's also small, you can read it in about an hour!! There is not much more than the above story in the book and some quotes from different research (of which some are actually interesting). One thing that annoyed me is that the author decided to rename "multi-tasking" to "switchtasking". I kept wondering why he couldn't call it simple "task switching" which is the common term for this.

The book didn't bother me. I got a couple of useful research quotes out of it and one interesting game to "prove" multitasking is inefficient. The book is small and therefore it might be easy to read. Don't expect much though. 3 stars.
11 of 13 people found the following review helpful
I wish I'd read this 10 years ago! 8 Oct 2008
By Book Lover - Published on Amazon.com
Format:Hardcover
As a busy mother of three and manager of a family business, I've spent years feeling like there is not enough time in the day, and no possible way to do everything that needs to get done. I believed that if I wanted to get anywhere in life I had to be a master "multitasker," but I was stressed-out, spun-out, and I saw no end in sight.

Today, I have to say that The Myth of Multitasking has totally changed my life.

Reading this book was a complete eye opener for me. I've learned how to examine my day, and see just where I'm losing precious time. I have to say that I was initially shocked at how ineffective I was. I was not only spinning my wheels at work, I was doing my family a huge disservice by not giving them the complete attention they deserve. Admittedly, a lifetime's worth of bad habits are hard to break, but this short fable literally gave me more time for my family, my work, and my life.

Highly recommended for anyone, but especially moms who work.
5 of 5 people found the following review helpful
Great Investment! 14 Sep 2008
By K. Sorensen - Published on Amazon.com
Format:Hardcover
As an owner of a growing business, my time is very precious. This book is a quick, enjoyable read and has already yielded a high ROI (Return On time Investment)! By following the simple principles outlined in this book, I have seen improvement in stress levels and productivity at work and home. We plan on purchasing extra copies and using them as a key part of our upcoming employee training.
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