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The Myth of the Garage

The Myth of the Garage [Kindle Edition]

Chip Heath
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Product Description

Product Description

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

- Why you should never buy another mutual fund ('The Horror of Mutual Funds')

- Why your gut may be more ethical than your brain ('In Defense of Feelings')

- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic')

- Why the 'Next Big Thing' often isn't ('The Future Fails Again')

- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks')

- And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Product details

  • Format: Kindle Edition
  • File Size: 179 KB
  • Print Length: 54 pages
  • Publisher: Cornerstone Digital (26 Jan 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00755MHA4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #5,766 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars interesting concepts presented elegantly 24 Feb 2014
By Wheels
Format:Kindle Edition|Verified Purchase
I'm a big Heath brother fan so this is was a lovely bonus book. Easy to read and interesting. I like the article format.
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5.0 out of 5 stars Enjoyed this! 14 Jan 2013
Format:Kindle Edition|Verified Purchase
The received wisdom about business creativity is... well, not necessarily wrong, but at best incomplete. There are exceptions to the rules, and the myth of the garage exposes them mercilessly.
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By Ben
Format:Kindle Edition|Verified Purchase
...then Chip's brilliant amalgamation of articles is bound to help you find a story where someone has done it already. Wether innovation, investments, marketing, stats v stories, etc... These tiny stories have them all. For free, you're a fool not to download it.
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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  65 reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars Chock full of insights and humor! 16 Dec 2011
By Barry L. Davis - Published on
Format:Kindle Edition
Subtitled and Other Minor Surprises, is actually a collection of Fast Company articles written between 2007 and 2011 by the authors of Made to Stick and Switch, offered as a free E-Book through Amazon. Eminently readable and chock full of insights, the title comes from the myth that "Steves" Job and Wozniak founded Apple in a garage. Wrong, says the Heath brothers, they had jobs at Hewlett-Packard when the magic started.

I love the way these guys write. Insightful, humorous (they note that they write write "how-to" books while other brothers fix cars - a clear tip of their hats to the wisdom and jocularlity of Car Talk) and practical, each of the 17 articles (most are less than two pages) is well worth reading. Here are a number of my favorites, however:

I Love You, Now What? - the importance of the lost art of saying thank you.
Is Talent Portable? - some is, but much is a function of the synergy of the place where it was developed
Watch the Game Film - the power of really paying attention to what is going on
In Defense of Feelings - how rational thought can often be trumped by our gut response
Get Back in the Box - why thinking "outside of the box" can actually reduce creativity
Loving the Slog - the power of true grit in the face of adversity

A great read, well worth your time!
10 of 10 people found the following review helpful
5.0 out of 5 stars Full Of Insights And Good Ideas 16 Nov 2011
By annettedb - Published on
Format:Kindle Edition|Verified Purchase
I downloaded The Myth Of The Garage last night and was just going to read one essay to see if the book was any good. Instead, I wound up reading half the essays.

This easy book is full of ideas that really got me thinking. A few of the essays even gave me ideas on how I can improve my life and business.

I had been thinking about reading the brothers' other book, Switch, but had been procrastinating for months. Now that I've read The Myth Of The Garage, I'm convinced.... Switch has got to be my next non-fiction read!
9 of 9 people found the following review helpful
5.0 out of 5 stars practical and interesting 12 Nov 2011
By Beth & Jung Park - Published on
Format:Kindle Edition
I've read the books written by the Heath brothers and enjoyed them. This collection of articles is interesting and pithy. The ideas presented are concrete and applicable to day to da work. For example, one article focused on scaling facts from the intangible (billions or trillions) to the tangible (number of weeks each person would need to work). I also appreciated how these articles were available for FREE.
5 of 5 people found the following review helpful
4.0 out of 5 stars A Quick and Enjoyable Read 19 Nov 2011
By Rebecca of Amazon - Published on
Format:Kindle Edition|Verified Purchase
Did you know that drinking one can of soda per day adds 10 pounds of fat to your body in a year? Have you ever wondered how you could thank an employee who created something wonderful but you don't know who to thank? Why should you stop buying mutual funds? These are the questions the authors of this book answer. They also comment on popular culture and have interesting ideas about why we spend so much money on things. Do we really think of ourselves as connoisseurs? It is an interesting thought. This book is filled with articles that are smart enough to get your attention and short enough to keep it to the end. I thought "Get Back in the Box" was funny. I also liked the authors' idea of how companies should "pave the way to praise." Basically this is a quick and enjoyable read that will make you want to buy other books by the same authors. I must say I love the cover of this book too!

~The Rebecca Review
3 of 3 people found the following review helpful
4.0 out of 5 stars Great book 31 May 2012
By S. Grotzke - Published on
Format:Kindle Edition|Verified Purchase
Point: Life and business are not exactly like what we have been lead to believe.

Path: In this collection of essays, the Heath brothers give the reader a fistful of brain food. Ranging from business sense to marketing manipulation, these short chapters are enlightening and easy to read.
Some are opinionated (as they warn in the Note to Readers) and others are application based.

Sources: Business sense, research, and a good sense of sarcasm combine to make this enjoyable reading.

Agreement: I appreciated their short essays and accessible topics. Although I can't say that I am competent to evaluate all their business and marketing applications, I enjoyed reading them.

Personal App: Don't believe every myth about the garage. Chances are you will have to work hard, save your nickels, and keep trying after failure in order to make an impact - just like everyone else.

Favorite Quote: "You are, it seems, what you blow a lot of money on."

It would be worth another read and I would recommend it.
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