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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
From the Back Cover
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
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Customer Reviews
Most Helpful Customer Reviews
49 of 51 people found the following review helpful
Format:Paperback
This is a must have book even though there are some shortcomings.
The great
The photos are amazing, the text is snappy and interesting, and is written in a way that lets you dive in selectively.
A must have if you like photo journalism photography, and want to break into this arena.
The book doesn't hold your hand technically, rather concentrates on some of the concepts on dealt with in other books.
The not so great
My main bugbear about this book is the print quality of the photos. These are amazing photos, but the quality they are printed here is disappointing. The prints are good enough for a technical book which this ultimately is, but not up to art book quality (or that of National Geographic from where some of the images are from). Seeing as some of the hype around this book is that it is a coffee-table book, as well as a technical manual I though it was worth pointing out. I would have happily paid an extra £15 for high quality prints.
Some lighting diagrams would have been helpful in places.
That hand-writing font used in places (personal peeve) looks atrocious
Conclusion
It's amazing for what it is: A book of tips and great inspiration from one of the world's best photo journalist.
The tips are not that in depth and a lot of the time you are going to have to fill in the gaps in the technical information yourself. I liked this as it made me think and the book wasn't holding my hand all the way through.
As there is really anything else like it out there is it a must have, beginners will find it useful but will need to find technical information to support the book else where; more advanced photographers will love it.
The great
The photos are amazing, the text is snappy and interesting, and is written in a way that lets you dive in selectively.
A must have if you like photo journalism photography, and want to break into this arena.
The book doesn't hold your hand technically, rather concentrates on some of the concepts on dealt with in other books.
The not so great
My main bugbear about this book is the print quality of the photos. These are amazing photos, but the quality they are printed here is disappointing. The prints are good enough for a technical book which this ultimately is, but not up to art book quality (or that of National Geographic from where some of the images are from). Seeing as some of the hype around this book is that it is a coffee-table book, as well as a technical manual I though it was worth pointing out. I would have happily paid an extra £15 for high quality prints.
Some lighting diagrams would have been helpful in places.
That hand-writing font used in places (personal peeve) looks atrocious
Conclusion
It's amazing for what it is: A book of tips and great inspiration from one of the world's best photo journalist.
The tips are not that in depth and a lot of the time you are going to have to fill in the gaps in the technical information yourself. I liked this as it made me think and the book wasn't holding my hand all the way through.
As there is really anything else like it out there is it a must have, beginners will find it useful but will need to find technical information to support the book else where; more advanced photographers will love it.
12 of 12 people found the following review helpful
Format:Paperback
I agree that this book has been over-hyped. I found it rather tedious to get through, although there were some rare snippets which were well presented. This book was really aimed at the Mcnally fan club and those who know him well. From the perspective of a wider audience, it fails and is a fairly flat, and over many pages, a dull read. This book tried to be somewhere between the Scot Kelby type of book (bread and butter tips and very readable) and those trying to inspire photographers to have a better 'eye'. McNally doesn't do either very well. Whilst he may articulate himself well with the camera, he is not able to do so with the written word. His style of story telling is more suited to a bar room chat where a degree of familiarity is inherent - but to a larger reader-base it lack readibility.
One third of the way into reading this book I had my own 'Moment it Clicked' -when I realised the rest of it would not get any better and that I would have to trudge through the rest of his tedious stories without feeling that I had connected with his images or that it was going to improve my photography. Overall - this book was overpriced. It is not suitable for any coffee table - I cannot see myself referring to this again and so will probably 'gift' it to someone.
One third of the way into reading this book I had my own 'Moment it Clicked' -when I realised the rest of it would not get any better and that I would have to trudge through the rest of his tedious stories without feeling that I had connected with his images or that it was going to improve my photography. Overall - this book was overpriced. It is not suitable for any coffee table - I cannot see myself referring to this again and so will probably 'gift' it to someone.
23 of 24 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
There are plenty of books that follow a similar format to this. A picture, an anecdote and some information about how the image was taken. Micheal Grecco's Lighting and the Dramatic Portrait is a good example of this style of book. Those of you expecting detailed recipe's with lighting diagrams will be disapointed, the technical information is light but gets to the heart photo. This is by no means a criticism, The Moment it Clicks is absolutely jam packed with great photos, entertaining anecdotes and pithy quotes.
Joe's writes as though he's sitting next to you in a bar, talking in a what I assume is a New York accent, there's even a chapter dedicated to bar talk. Unfortunately, I'm unable to do accents when I'm reading to myself, so it comes across to me like Dick Van Dyke in Mary Poppins, but no matter, every page jumps out at you, and a lot of the insight he dishes out, will stick with you for life. The pictures, as Joe would say, are all shot with available light, any &*%%@^ light thats available, so there's plenty to excite strobists and strobophobes alike.
Did I mention that this book was packed? I have never seen a book of this style so packed with material. I was about half way through the 240 pages and thinking that this was incredibly generous, I would have been satisfied with half the amount of content.
The geardos among you will drool over the photos and lists of Joe's kit, which get a full four pages towards the end of the book and there is a colourful glossary of terms full of explanations of photographic terms and slang, as well as footnotes on the pages where the terms are used.
Highly recommended
Joe's writes as though he's sitting next to you in a bar, talking in a what I assume is a New York accent, there's even a chapter dedicated to bar talk. Unfortunately, I'm unable to do accents when I'm reading to myself, so it comes across to me like Dick Van Dyke in Mary Poppins, but no matter, every page jumps out at you, and a lot of the insight he dishes out, will stick with you for life. The pictures, as Joe would say, are all shot with available light, any &*%%@^ light thats available, so there's plenty to excite strobists and strobophobes alike.
Did I mention that this book was packed? I have never seen a book of this style so packed with material. I was about half way through the 240 pages and thinking that this was incredibly generous, I would have been satisfied with half the amount of content.
The geardos among you will drool over the photos and lists of Joe's kit, which get a full four pages towards the end of the book and there is a colourful glossary of terms full of explanations of photographic terms and slang, as well as footnotes on the pages where the terms are used.
Highly recommended
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Most Recent Customer Reviews
The moment it clicks-book
I am very satisfied with book and delivery was very fast. The book was really helpfull. I will definitivly order again from same seller.
Published 8 months ago by Petra
Armchair sceptic
In his foreword Scott Kelby reveals that the origins of this book is anecdotes and examples from Joe McNally's presentations at a photo workshop. Read more
Published 9 months ago by Klaus
The Moment it Clicks
Not only awesome pictures but also the story behind each one of them.
What is the purpose of this piece of photo, thinking process,
choosing gadget, carrying out the... Read more
What is the purpose of this piece of photo, thinking process,
choosing gadget, carrying out the... Read more
Published 13 months ago by Timppa
Very over-rated book
Like many other reviewers, I bought this book following recommendation from Scott Kelby - apparently a good friend of the author. Read more
Published 16 months ago by Robbo
A good book to learn the basic. Not too technical
I got this book hoping that it will be the same as the Hot shoe Diary. However it is very different and not as technical. Read more
Published 16 months ago by lukas gisbert-mora
Not for amatures
Got this book, recommended by scott kelby, (who writes a mean Book).Found it boring and tedious. Great if all you want to do is spend money on loads of lights and stands and gear... Read more
Published 16 months ago by new to DSLR
Ego Trip
For me Joe McNally is on an ego trip. I bought this because Scott Kelby plugged it in one of his books. Read more
Published 21 months ago by MS ARF CLEMENTS
no
well what can i say very disappointed DONT BUY I WILL GIVE IT YOU theres not a thing it can tell you or you can lean from ot so save your money
Published 22 months ago by Mr. S. Wilson
A book that does not patronise the reader
I really enjoyed this book. It reads as if you are having a conversation with Joe; the style is very colloquial with lots of slang (which may irritate some readers, but is... Read more
Published on 1 May 2010 by R. Pullan
Unnecessary
I bought this book based on the recommendation from Scott Kelby's books only to be disappointed. I should have spent the money on something else. Read more
Published on 27 Jan 2010 by JK Ramas
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