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"I am aware of no book that does a better job of integrating rigorous economic reasoning with a rich understanding of how firms operate. Economists, sociologists, organization and strategy scholars, as well as practicing managers, can all learn from the insights on strategy and organization contained in this very fine book."--Joel Podolny, Dean of Yale School of Management
"It is interesting, which isn't something you can say about many business books."--The Times of London
"[This] is a book for people looking for a deeper understanding of the modern firm --and enjoying the experience. As one of the world's foremost experts on economics and management, Roberts writes in an engaging style that makes the new ideas readily accessible to a wider business audience."--Bengt Holmstr m, Paul A. Samuelson Professor of Economics, MIT
"At BP we have found John Roberts' ideas and concepts to be powerful, and we have used them in addressing the issues we face. The holistic approach he advocates to organizational design is very much in line with my own thinking. I am pleased that these ideas have been made available in a systematic fashion in this timely book."--Sir John Browne, Group Chief Executive, BP plc
"There are plenty of books on management and leadership that explain what leading firms do. This one explains why. The penetrating insights in The Modern Firm can profitably be applied to a wide variety of strategy and organization problems. Roberts, an economist of the first rank, offers us a practical, readable discussion, without mathematical notation. The Modern Firm should be required reading for corporate leaders and their advisers."--Jonathan Day, Partner, McKinsey & Company
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The Modern Firm is written in a similar way as for instance the Innovator's Solution by Clayton M. Christensen: (1) it presents theory and concepts that the author draws from some of the best research and illustrates the usefulness of the theory and concepts by real life examples; (2) the book is clearly written and many issues are handled more in-depth in the notes; and (3) the book doesn't pretend that there are simple solutions (do this and you can't fail), rather presents the best available scientific knowledge and let's the reader make the best of implementing it.
This is not to say that the book wouldn't offer any advice - it does, but the reader has to understand the broader context of those advices. The real insight in the book comes from how Mr. Roberts binds the theory into a coherent whole and based on this and his own experience from dozens of companies makes practical advice and illustrations.
The book is very well written, but if you are not used to economic reasoning - and perhaps even if you are - the book's theory part can occasionally be a slow read (for instance when the relationship between the marginal returns of two different variables are discussed). However, I see this as a natural downside of providing an intelligent book. This book is highly recommended for anyone working with organizational change or otherwise interested in the topic.
I have the habit of marking my books in two ways. First; I highlight passages to make important concepts easier to find again. Second; I mark my books with tags so that the most important of these can be accessed rapidly without having to page through the volume. The exercise of thinking about the choices I shall make for highlighting and tagging is a way of helping to consolidate the material in my memory; and - ironically - this exercise at times makes the highlighting and tagging redundant.
Now, what am I to do when the book is so rich in material, when it is comprised of such fertile intellectual soil, when so pregnant with insights and meaning, that almost every paragraph needs to be highlighted, and every second page tagged? Of course, I lower the threshold for highlighting and tagging. And, to ensure that much rich material is not forgotten for its quantity, or buried for its density, I read this book a second time.
Only one negative note: Roberts is given to outlandish Americanisms. Anyone sensitive to good English usage will find it difficult to prevent the occasional grammatical shocks from spoiling their reading pleasure. For example; "Absent efficient Coasian bargaining or complete contracting, coordinating across business to handle the externalities will require cooperation in the sense used in Chapter 3..." What he means is: "In the absence of efficient Coasian bargaining..." 'Absent' is not a prepositional phrase. It is an adjective. What a pity it is that the copy editors of the Oxford University Press didn't repair these mistakes. They give rise, however, to aesthetic problems for the most part. Once the reader becomes aware of Robert's idiosyncratic linguistic lapses, his meaning becomes clear.
For its content, the book is strongly recommended.
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