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The Mobile Youth: Voices of the Mobile Generation: 10 stories of how young people use mobile technology
 
 

The Mobile Youth: Voices of the Mobile Generation: 10 stories of how young people use mobile technology [Kindle Edition]

Graham Brown , Maxine Garcia
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product Description

Product Description

One Billion and Growing Fast...


1 billion people under the age of 30 today now own a mobile phone.

Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing.

What will they think of next?

A Journey of Technological Discovery from the Rio to Tokyo


Author Graham Brown travels from the dangerous favelas of Rio de Janeiro to the quriky backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation.

He leads us into a world unknown to many adults - the secret world of teenagers and their mobile devices. The insights he shares from these stories will challenge your assumptions about young people, technology and communications.

Who is This Book For?


Recommended for technologists, digital anthropologists, psychologists, consumer behaviorists, ethnographers, insights managers, brand owners, educators, marketers, innovators and change agents alike.

Praise


"Mobile Youth: Voices of Mobile Generation is a must read for anyone--youth marketers, parents, educators, youth pastors--wanting to garner a better and deeper understanding of the emotional relationship between young people and their mobile phones." - Derek Baird, Product Director at Disney

"Highly educational and a should read for us tech marketeers, youth marketeers or in general for you who want to know and understand what’s driving youth in our world from west to east. Great reading!" - Knut-Espen Bryhn, Product Manager, Telenor

"There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all. This book offers instant texture to anyone confused by THE core technology driver: MobileYouth." - Edward O'Meara, SVP Wunderman Network

"What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world. It’s not a list of pointers that define young people. How could it be? It would be like limiting who you are to a set of bullet points – simply impossible ! What it will do is open your mind, get you thinking and change the way you see young people every day. It’ll entertain you, and keep you riveted in the stories as you explore the lives of these global youth." - Marc Kornberger, CEO Student Village

About the Author

Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy. Business author & speaker on the psychology of communication and media. Author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide. Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission. Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel. Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

Product details

  • Format: Kindle Edition
  • File Size: 1010 KB
  • Print Length: 112 pages
  • Page Numbers Source ISBN: 1480024341
  • Simultaneous Device Usage: Unlimited
  • Publisher: mobileYouth (5 Jan 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009FEIRUM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #281,576 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent insight into technology & culture 26 Sep 2012
By Ian H
Format:Kindle Edition|Verified Purchase
I was researching the subject when I came across this book, which on the face of it, one would expect is a book about technology. Actually this book goes much deeper and author examines the impact of technology on the very fabric of our society - the people, the future generations and the means of communication. This is not a book just about technology or youth, this is a book designed to educate and open our minds to what is developing all around us, often which we take for granted. The book opens with a heart whelming true story of the young boy who gave away a part of himself in exchange for the very technology he never lived to fully enjoy. I read about this incident in newspapers before but this was the fist time (thanks to authors excellent narration of the story) that I fully appreciated the enormity of the event.

The author does very well to convey the key messages about culture, people, youth and technology, in way that is easy to read, highly captivating and rich in information. You don't need to be a Techno-geek to enjoy this book. Whilst I have not been to Japan, author's keen observation of human behaviours, language and etiquette was very enlightening. I have however travelled in Middle East & South America and I can say that the author's depiction of the people & culture there is absolutely perfect.

The organisation of the chapters is in both chronological and technological-maturity order, making for an effective structure and the stories provide a huge amount of information that is more than effectively presented in a succinct fashion. I loved reading this book and highly recommend it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Thanks 26 Sep 2012
Format:Kindle Edition|Verified Purchase
Great stories! Really enjoyable and enlightening read. Will help us with shaping our youth strategy and getting into the mindset of teen consumers.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  7 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A remarkable series of stories that gets the reader right into the minds of young people 28 Sep 2012
By Marc Kornberger - Published on Amazon.com
Format:Kindle Edition
Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people. He's surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade.

His story explodes with a somewhat scary view of how far young people will go to get the latest gizmo or piece of technology, to be part of the conversation, but mostly to belong.

What makes this book such a great read is that's it's written as a narrative in the life of different young people around the world. It's not a list of pointers that define young people. How could it be? It would be like limiting who you are to a set of bullet points - simply impossible ! What it will do is open your mind, get you thinking and change the way you see young people every day. It'll entertain you, and keep you riveted in the stories as you explore the lives of these global youth.
3 of 3 people found the following review helpful
5.0 out of 5 stars Outstanding! 28 Sep 2012
By Rachel Aderholdt - Published on Amazon.com
Format:Kindle Edition
Graham Brown has written a unique, enlightening book entitled "Mobile Youth: Voices of the Mobile Revolution." It is not diffcult to see the prevalence of mobile phones in our society, especially amongst young people. In "Mobile Youth," Graham describes the lives of ten individual youths and how mobile phones affect them in powerful, even emotional ways. Written from a fascinating perspective, "Mobile Youth" will take you on a journey through the deserts of Saudi Arabia, the urban explosion of Tokyo, and the dangerous alleyways of Rio di Janeiro. Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst, and you will be amazed at how these teenagers use mobile phones in creative, ingenious ways. Mobile technology has taken the globe by storm, and youth are at the forefront of a revolution. "Mobile Phones" will not only entertain you but will prove a thought- provoking and inspiring read as well.
2 of 2 people found the following review helpful
5.0 out of 5 stars This is highly recommended 23 Oct 2012
By Paul Lappen - Published on Amazon.com
Format:Kindle Edition
This book looks at the ways that present-day young people use, and interact with, their cell phones. They are not used just for phone calls anymore.

A teenage boy from China wanted an iPad and a cell phone so much that he felt compelled to sell one of his kidneys on the black market to get the money. He is now in the hospital, suffering from renal failure. He received a lot less than the going rate for his kidney. A young Amish man is returning to the community after rumspringa, but he does not want to give up his cell phone.

In the slums of Rio de Janeiro, a couple of young boys and their cell phones are the only ones telling the world about a gun battle between the government and drug dealers. A majority of the world's youth sleep with their cell phones.

A Venice Beach food truck has created quite a following by using Twitter each morning to give its lunchtime location for that day. Between 1996 and 2010, the number of American teens who smoke has gone down. It might have something to do with the explosion in cell phone usage among teens in that same period.

As part of a study, young people all over the world were asked to go without their cell phones for 24 hours (they had to actually remove the battery). Some found it difficult, but bearable. Others described their feelings using words like dead, lonely, helpless and anxious. A teenge girl posted unpleasant comments about her family on Facebook. When her father found out, he recorded a seven-minute rant, which ended with the father putting two bullets in her laptop.

Regular human contact has generally become a thing of the past. Children don't play outside anymore. Young people don't have anywhere to congregate, like the local movie theater. A group of people can be in a coffeeshop, all working on their laptops (together and alone at the same time). That is part of the reason for people's near obsession with technology. It is the closest they can get to human contact.

If your teenager is spending "too much" time on their cell phone, maybe they are looking for some version of human contact. Reading this book may help explain what they are thinking, and feeling. It is highly recommended.
2 of 2 people found the following review helpful
5.0 out of 5 stars Insightful look at why mobile is so radical 17 Oct 2012
By Music Fan and Audiophile - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Most books and articles inundate the reader with statistics: adoption rates, projections, penetration and the like - all of which is interesting, but not that useful.

Brown gets to the prime motivators: he is focused on the why, and what mobile use means to young people around the world. He generally looks at this adoption as beneficial and, frankly, inevitable despite earlier generations' concern about such technological progress polluting our youths' minds.

This is not typical brain porn. These are illustrative stories that remain with you, not unlike Fat Tony of "The Black Swan."

It is a quick read, and I am smarter for it.
1 of 1 people found the following review helpful
4.0 out of 5 stars Eye opening book about todays youth 22 Oct 2012
By flfostermom - Published on Amazon.com
Format:Kindle Edition
The Mobile Youth is a collection of stories written by Graham Brown that reveals the connection between young people and mobile technology. Graham Brown is very educated regarding mobileYouth and has had some of his work has also featured in the Wall Street Journal, Financial Times and the Guardian. This book contained some startling facts. Did you know that 1 billion youth around the world now own a mobile phone? I have had a mobile phone for the last 15 years and it started out as only being used for emergencies but I now use it on a daily basis for everything from surfing the internet to taking and sending pictures. If I don't have my cell phone when I leave the house, I will actually go back and get it so that I feel comfortable.

This book tells about the lengths that youth today will go to to get the latest technology. Eye opening and inspiring to say the least, so definitely worth checking out.
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