One Billion and Growing Fast...
1 billion people under the age of 30 today now own a mobile phone.
Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing.
What will they think of next?
A Journey of Technological Discovery from the Rio to Tokyo
Author Graham Brown travels from the dangerous favelas of Rio de Janeiro to the quriky backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation.
He leads us into a world unknown to many adults - the secret world of teenagers and their mobile devices. The insights he shares from these stories will challenge your assumptions about young people, technology and communications.
Who is This Book For?
Recommended for technologists, digital anthropologists, psychologists, consumer behaviorists, ethnographers, insights managers, brand owners, educators, marketers, innovators and change agents alike.
"Mobile Youth: Voices of Mobile Generation is a must read for anyone--youth marketers, parents, educators, youth pastors--wanting to garner a better and deeper understanding of the emotional relationship between young people and their mobile phones." - Derek Baird, Product Director at Disney
"Highly educational and a should read for us tech marketeers, youth marketeers or in general for you who want to know and understand what’s driving youth in our world from west to east. Great reading!" - Knut-Espen Bryhn, Product Manager, Telenor
"There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all. This book offers instant texture to anyone confused by THE core technology driver: MobileYouth." - Edward O'Meara, SVP Wunderman Network
"What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world. It’s not a list of pointers that define young people. How could it be? It would be like limiting who you are to a set of bullet points – simply impossible ! What it will do is open your mind, get you thinking and change the way you see young people every day. It’ll entertain you, and keep you riveted in the stories as you explore the lives of these global youth." - Marc Kornberger, CEO Student Village
About the Author
Author, Director and Founder, mobileYouth and Chairman & Founder of The Youth Marketing Academy. Business author & speaker on the psychology of communication and media. Author of the the annual "mobileYouth" report, Youth Marketing Handbook, Youth Marketing 101, All is Social and the Influence Guide. Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Red Bull, Nike, Monster Energy, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission. Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel. Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.