This book, and its sister publication is fantastic, if you want to be Ray Kroc, and attempt to get rich franchising your cookie cutter product. The book describes very little about the actual methodology of performance, and focuses with laser precision on the mechanisms of salesmanship. The author rides high in the saddle, and rules over all the "bottom feeders" she surveys. This is the type of mentality I would think one who aspired to individual artistic expression, and freedom would want to avoid. Conform or be cast out. The content is concise, and informative in its own self righteous, conformist, and calculating way.