The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.
Rob Ford, born England 1969, founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 140 million site visits.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and has been writing a regular column in Adobe's Edge Newsletter since 2006.