- Hardcover: 320 pages
- Publisher: Berforts; 1 edition (21 Oct 2011)
- Language English
- ISBN-10: 1908616024
- ISBN-13: 978-1908616029
- Product Dimensions: 26.2 x 21.8 x 2.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 331,362 in Books (See Top 100 in Books)
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Product Description
Review
This book is ahead of it's time in its recognition and understanding of the mature market. Whilst others waste time obsessing about youth , this collection sheds all the light you need on reaching Baby Boomers --Fiona Webster
About the Author
Kevin Lavery He is one of the founders of Millennium, the UK s leading specialist advertising and marketing agency for the 50+ market. Kevin is an advertising and direct marketing specialist with over 37years agency experience, having started with Ogilvy & Mather in 1974. Author of the books The Definitive Guide to Grey Marketing , The Definitive Guide to Mature Advertising and Marketing and The New Millennium Tales, which is a compilation of stories dealing with Baby Boomer marketing. He is a regular conference speaker on mature marketing nationally and internationally at venues including Washington, Singapore and Sydney. He has chaired sessions in London, New York and the World Demographic Association in Switzerland. Kevin is a founder and until recently president of the International Mature Marketing Network (IMMN) the worldwide organisation of mature consumer insight.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Millennium Tales pulled me in with its excellent graphics, inviting layout and neat division of thoughts, opinion pieces and experiences into individual `tales'.
So what could have easily been a dry exposition of marketing speak becomes a lively, personal and (often) inspirational journey.
Some really valuable material lies within these covers and I would recommend it highly to anyone seeking not only to understand how to market to older people, but also to gain a deeper understanding of the fast-shifting social and cultural landscapes that shaped the older generations.
So what could have easily been a dry exposition of marketing speak becomes a lively, personal and (often) inspirational journey.
Some really valuable material lies within these covers and I would recommend it highly to anyone seeking not only to understand how to market to older people, but also to gain a deeper understanding of the fast-shifting social and cultural landscapes that shaped the older generations.
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