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The Mesh: Why the Future of Business is Sharing Paperback – 26 Jul 2012


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Product details

  • Paperback: 256 pages
  • Publisher: Portfolio Penguin; Reprint edition (26 July 2012)
  • Language: English
  • ISBN-10: 1591844304
  • ISBN-13: 978-1591844303
  • Product Dimensions: 13.5 x 1.8 x 20.1 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 176,040 in Books (See Top 100 in Books)

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Review

"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea." -Seth Godin "Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book." -Daniel H. Pink, author of "Drive" and "A Whole New Mind" "This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context." -Tim O'Reilly, founder and CEO, O'Reilly Media "This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a culture of trust-in a way that really matters." -Craig Newmark, founder of Craigslist "Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon." -Robin Chase, cofounder and founding CEO, Zipcar ""The Mesh" clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business." -John Donahoe, CEO, eBay "Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money." -David Hornik, venture capitalist, August Capital

About the Author

Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.

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Customer Reviews

3.8 out of 5 stars

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 10 Nov. 2010
Format: Hardcover
A Mesh enterprise (as opposed to a Mesh company) consists of everyone directly or indirectly associated with the design, production, marketing, sales, distribution, and servicing. It relies on advanced web and mobile data networks to obtain or create whatever information is needed (e.g. demographics of consumers, market trends and patterns, as well as the nature, extent, and frequency of usage. Also, it makes effective use of word-of-mouth and social network channels to "get the word out" about offers, news, and recommendations.

According to Lisa Gansky, and contrary to planned obsolescence, Mesh design ensures that whatever is offered to the consumer is durable, flexible, reliable, and (most important of all) sustainable. Moreover, Gansky observes, "a key advantage for Mesh businesses is the use of rich information to personalize products and services. There are several ways to achieve this. Products can be designed to adjust easily to different users, but in a way that is not time-consuming or expensive, and doesn't compromise the product's primary functionality...If a product design is modular, different modules can be added or subtracted from the basic structure."

Throughout her lively narrative, Gansky explains

o What the Mesh business model is...
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10 of 11 people found the following review helpful By G A Green on 9 Oct. 2010
Format: Hardcover
I bought this book as a result of a recommend by Seth Godin. I can only assume that he didn't get to read the final version.
The idea is OK - making expensive or infrequently used stuff available for short term rent rather than the customer having to buy. The main example given is companies like Zipcar who make cars easily available, via mobile phone booking & remote unlocking, in convenient locations. Then use the customer data gathered to offer complimentary products and services via other partner businesses. Problem is, all we get is the same points (often using the same example company) repeated in different order. Quite frankly, it gets tedious.

If it were a film, it is one of those where you keep watching expecting something to happen, but it never does.

I expected to learn some new ideas, some insightful formulas and get excited by the whole concept.Instead, I confess that I didn't even finish the book, so if anyone manages to actually get to the end please let me know if anything actually happened.
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2 of 2 people found the following review helpful By Andrew1js on 24 Oct. 2010
Format: Hardcover
I am not a reader of business books. However, I was given a copy of Lisa Gansky's THE MESH which I read and would highly recommend.

In this age where the potential of the internet is widely discussed, imagined and in some cases, feared, it rarely elevates, for me, to more than the reading of emails and going on Facebook. Ms. Gansky's book shows through useful, thoughtful and most importantly, inspiring examples, how valuable the internet can be to the creation of a new economy. She inspires readers to look at the "friction" in their own life; areas that could be made easier through some new forms of sharing i.e. meshing. The results - many of which are now fully integrated into modern life; Netflix, Zipcar, and her own example Ofoto - came from people looking for a better way. THE MESH's message is that we all can do this. We all can create new ways of re-engineering business and our lives. Not only will the results provide more efficient services and products, but they most likely will be good for the earth, too.
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1 of 1 people found the following review helpful By William Gc Roney on 21 Oct. 2010
Format: Hardcover
The Internet is a wonderful thing. In the 20-odd years since we have gotten used to email, websites, instant messaging and spam, the world has taken to the idea of being connected wholesale. I cannot imagine a facet of life nowadays that doesn't have an online presence. Even my Mum shops online now!

It is this world that Lisa Gansky has written her new book `Mesh', to demonstrate that there is still a world of development and progress that we can make in the virtual world. Whereas, Web 1.0 gave us the ability to connect across continental distances, so Web 2.0, and soon Web 3.0 will give us all a space in a digital world that connects us in a way humans never have up until now.
`Mesh' takes the idea of total connectivity and aligns it with a business model that attaches customers not only to the online service or product that they are initially wanting, but two secondary and even tertiary products and services that maybe of use. It's silver lining are the many case studies littered throughout the book that highlight the many different types of crowdsourced / sharing businesses that can be built using the new Web.

Collaboration in business is nothing new, but the difference this time is that this can now be done for minimal cost over the web. An example given is car-sharing service Zipcar. Why own a car when you can rent a vehicle for the time that you actually need it, freeing up your garage for its true purpose - storing household boxes of `stuff'.

The way that the internet is organised allows the car rental place to ally with a payment service (a la Paypal), and a Geo-Locating site to optimise the need of transport with the availability of vehicles.
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