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Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man.
The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
About the Author
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.
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16 of 17 people found the following review helpful
Format:Paperback
This book is an interesting collaboration of philosophical ideas and graphic design.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.
2 of 2 people found the following review helpful
Format:Paperback
Often cited but rarely understood, I don't know of anyone who better explains the media landscape than Marshall McLuhan. The Medium is the Massage stretches the limts of the book as a format whilst offering deep insight into the functioning of the information world. Combining a clever mix of visual tricks with a distilled version of McLuhan's philosophy of communication, the book often surprises with its energy, movement and true originality meaning it remains as fresh today as when it was first published.
Some of the ideas presented in the book may be obscure to those who don't know the author's work. For those who really want to get involved with McLuhan's ideas I would recommend reading Understand Media, probably more than once.
Buy this book - you won't regret it.
Some of the ideas presented in the book may be obscure to those who don't know the author's work. For those who really want to get involved with McLuhan's ideas I would recommend reading Understand Media, probably more than once.
Buy this book - you won't regret it.
8 of 10 people found the following review helpful
Format:Paperback
Marshall McLuhan and Quentin Fiore's though-provoking analysis of "media". From how it can influence your opinions to how you interpret a corporate logo. An essential read that makes you sit up and think, and is still very relevant today, considering that it was first published in 1967.
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