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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview [Paperback]

Brad Phillips
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Price: £10.97 & FREE Delivery in the UK. Details
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Book Description

29 Nov 2012
Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: • Master the ground rules for working with reporters • Create memorable media messages • Support your message with media-friendly stories, statistics, and sound bites • Deliver a winning interview • Answer tough questions • Adjust your approach for print, radio, television, and social media • Use positive body language that reinforces your message • Dress for television • Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

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Product details

  • Paperback: 254 pages
  • Publisher: SpeakGood Press (29 Nov 2012)
  • Language: English
  • ISBN-10: 0988322005
  • ISBN-13: 978-0988322004
  • Product Dimensions: 22.9 x 15.2 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 159,883 in Books (See Top 100 in Books)

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Product Description

About the Author

Brad Phillips is the president of Phillips Media Relations, a media, presentation, and crisis communications training firm with offices in New York City and Washington, DC. Mr. Phillips has trained thousands of media spokespersons, is regularly quoted as an expert by the media, and writes the world’s most-visited media training website, the Mr. Media Training Blog. One of the best-known media trainers in the United States, Mr. Phillips has also trained clients in Central and South America, Europe, and Asia. He has worked with hundreds of top-level executives, including corporate CEOs, presidents of nonprofit organizations and trade associations, and directors of government agencies. He is a sought-after media expert, having been quoted by USA Today, The Washington Post, Fox News Channel, WTOP Radio, the Associated Press, The Miami Herald, The New York Observer, Chicago Tribune, the Huffington Post, The Hill, and many other news outlets. He is a weekly contributor to Politico’s “The Arena” and a frequent contributor to Ragan's PR Daily, one of the world's most popular public relations websites. Mr. Phillips founded Phillips Media Relations in 2004 after working for several years as a broadcast journalist. After beginning his career as an on-air radio announcer, Mr. Phillips worked for ABC’s Nightline with Ted Koppel, where he contributed to broadcasts about everything from the declining national savings rate and school shootings to domestic politics and terrorism. He then moved to CNN, where he helped produce two weekly programs: the media analysis program, Reliable Sources, and the political roundtable, The Capital Gang. He was also a contributing producer to the Sunday public affairs program, Late Edition with Wolf Blitzer.

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Comprehensive and practical 14 Jan 2013
By Lily
Format:Paperback|Verified Purchase
As a media trainer, I am always keen to draw from my colleagues' experience. I've been following Brad Phillips on Twitter @MrMediaTraining for a while now. Although I was initially slightly put off by his 'unassuming' Twitter handle (maybe it's just a UK-US cultural difference), I found out that he was down-to-earth, humorous, self-deprecating and, most importantly, very competent in our trade and eager to share his impressive expertise. Brad's book is well-structured, clearly written and full of good examples that include video clips you can watch on his website. The Media Training Bible is essential reading for anyone who has to face the media beast, from beginners to seasoned spokespeople. In my opinion, it's simply the best media self-help manual on the market. I would certainly recommend it to my clients.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Superb book and very good advice 11 July 2013
Format:Paperback|Verified Purchase
This book is highly recommendable, as it gives good advice both for novice and experienced on how to know your way in the media swamp. It takes on the authors knowledge and experience.
Easy to read and prep for all kinds of media. Good book, great book
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  40 reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars If you deal with the media, you need this book 7 Dec 2012
By Taegan Goddard - Published on
The Media Training Bible is packed with things you need to know when you deal with reporters and news organizations. It's filled with practical examples of the right way to do things, from handling a basic interview to dealing with a full blown crisis. This book will make you a better communicator. Highly recommended.
4 of 4 people found the following review helpful
5.0 out of 5 stars A Must-Have For Any PR Pro 27 Dec 2012
By John Barnett - Published on
As a public and media relations practitioner for more years than I care to remember, I highly recommend Brad Phillips' Media Training Bible as a refreshing departure from the usual never-ending droning you see in many PR and media relations books. I have often had to trudge through endless chapters of concepts and theories trying to make it to Chapter 15 in order to get to anything useful or applies to my day-to-day work. Not so in the Media Training Bible, and I truly appreciate that Phillips gets down to business.

This book goes straight to the heart of practical -- and highly useful -- message development, news ground rules, media formats and great common-sense interviewing techniques and tips to help anyone become an effective and well-prepared spokesperson. His eight-section approach with two-page lessons quickly takes the reader from basics to pro in a clear and easy to follow method. Using real-world case studies and examples from his professional career, Phillips reinforces each set of teaching points to create strong foundations for upcoming sections and exercises. And the inclusion of social and other online media outlets makes this book a smart and up-to-date 21st century go-to reference for media relations and crisis communication processes.

The Media Training Bible should be on the required reading list for any organization leader, corporate CEO or over-cautious lawyer who defaults to "no comment" for any question (assuming you would let a lawyer be spokesperson). It should certainly be on the shelf of any practicing public relations professional. I side with Stevew; I should like to have two copies so that I had an extra copy for easy reference, full of highlights and post-it tabs.
3 of 3 people found the following review helpful
5.0 out of 5 stars Practical information for professional success 30 Dec 2012
By Rodger D. Johnson - Published on
Brad's book on media training is the missing link for public relations students who want an edge on the market. Yes, your course work teaches you about theory, how to write a press release and campaign, but what school doesn't teach you is exactly where The Media Training Bible fills the gap. From my point of view, this book offers practical and actionable advice you can use. Period. Theory is great. Action is better because it gets results. This book gives you the tools to get results.
3 of 3 people found the following review helpful
5.0 out of 5 stars Invaluable resource 18 Dec 2012
By D. Brody - Published on
Brad Phillip's Media Training Bible is an invaluable resource for any communications professional--agency or client-side. I would even recommend this for executive directors of small nonprofits who don't have access to communications counsel.

Phillips covers all aspects of dealing with the media (including social media), from messaging to appearance. Through easy-to-read lessons, he provides practical, tested tips and information that will help anyone who has to give a presentation or speak to a reporter.

The section that I found the most helpful was Messages and Message Supports, where Phillips provides a useful approach to developing messaging that is relevant to your audience using CUBE A components (consistent, unburdened, brief, ear-worthy and audience-focused). There are many spokespeople who tend to go "off-message" or whose message is too complicated, who could benefit from this exercise.
5 of 6 people found the following review helpful
5.0 out of 5 stars A wealth of practical advice for media interviews 9 Dec 2012
By Dave - Published on
The Media Training Bible is a great book, full of practical advice for how to work with the print, broadcast and online media. It covers a wide range of topics and situations, with lots of relevant and timely examples of how to handle day-to-day media requests - as well as difficult situations - and get your message across in interviews. The guidance provided throughout the book also applies to other business and personal meetings, group presentations...anywhere someone needs to effectively deliver a message and/or handle questions & answers.
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