| ||||||||||||||||||
 Trade In this Item for up to £3.20
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places (Center for the Study of Language and Information Publication Lecture Notes) for an Amazon.co.uk gift card of up to £3.20, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
Product Description
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Authors Reeves and Nass show, through their experiments, that people (including programmers and many others intimately familiar with how media works) cannot disengage hard-wired caveman brains when working with software, playing a game, watching an ad, or seeing a movie. If we could, then why did that horror movie make our hearts race? And why did it make us jumpy afterwards?
So how do we treat computers like people? Here's one example from the book. In human interaction, one is likely to politely agree (a/k/a fib a little) with an acquaintance who says, "Isn't this a great sweater?" One also tends to be more honest discussing the sweater with a third party, "That sweater isn't my favorite color."
If people do treat computers like humans, then (substituting computers for people in the example), a person would agree with Computer A (out of politeness!), but tell Computer B the truth. And that's what happened in the authors' test lab.
People were quizzed by Computer A (programmed to perform poorly), "Aren't I doing a great job?" -- and they gave Computer A high marks. Then, in another room, Computer B asked about Computer A's performance... and people rated Computer A more honestly (and consistantly lower than they rated Computer A "to its face.") The pattern of response to the computers matched the way people interact with each other.
In example after example, covering many, many areas of human behavior (from politeness to flight-or-flight and even to how little it takes for us to perceive something as male or female and how that colors our thoughts), Reeves and Nash show us how our old brains are responding to our high-tech world .
The ideas in this book should provoke discussion, controversy, and more study. But, those in media need to adjust to the reality that if you want to talk to the 21st century human -- you better learn, first, how to appeal to the caveman.
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Programming > Interface Design
- Books > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
- Books > Science & Nature > Reference > Psychology & Psychiatry
- Books > Society, Politics & Philosophy > Academic Sociology
- Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media Studies
- Books > Society, Politics & Philosophy > Social Sciences > Sociology
- Books > Study Books > Undergraduate & Postgraduate > Social Sciences > Media Studies
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
