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The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life (Pine Forge Press Publication) [Paperback]

George Ritzer
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

14 Sep 1992 Pine Forge Press Publication
The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '
--This text refers to an out of print or unavailable edition of this title.


Product details

  • Paperback: 224 pages
  • Publisher: Pine Forge (14 Sep 1992)
  • Language: English
  • ISBN-10: 0803990006
  • ISBN-13: 978-0803990005
  • Product Dimensions: 22.1 x 15.2 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 293,667 in Books (See Top 100 in Books)

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5.0 out of 5 stars Excellent 23 May 2014
Format:Paperback|Verified Purchase
Great book everyone who can read should give this one a shot maybe when you're sitting in a fast food outlet !
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5.0 out of 5 stars for uni 24 July 2013
Format:Paperback|Verified Purchase
a much needed book for my son for his finance degree gave him lots of information on the subject great book and a great price
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0 of 1 people found the following review helpful
5.0 out of 5 stars its a book. with pages to! Yey baby 31 Dec 2012
Format:Paperback|Verified Purchase
its a book. with pages to! Yey baby a a a a a a a a a a a a
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  8 reviews
14 of 16 people found the following review helpful
5.0 out of 5 stars Excellent thesis on McDonaldization's impact on society 17 Jun 1999
By A Customer - Published on Amazon.com
Format:Hardcover
Ritzer analyzes the way McDonaldized systems work to increase efficiency while lowering quality, how we accept bland homogeneity for the sake of convenience while stifling diversity. An outstanding book of sociology, written with uncommon grace and humor.
12 of 16 people found the following review helpful
5.0 out of 5 stars Comedy, Political Theory, Social Theory Rolled Into One 26 Oct 1999
By A Customer - Published on Amazon.com
Format:Paperback
Finally someone to critique this whole SUV-driving,fast-food gobbling, ATM, credit-card debting, Banana Republic we have created...
This book, for me, almost read like a comedy, especially when Ritzer describes the "iron cage of McDonaldization" - how devices that were designed to save Americans time and money - fast food windows, ATM machines - actually end up wasting more time and money. Intelligent theory underlies his arguments. I'm thinking many aspects of the Internet could be the same way...Best quote was from the teenager in Dale City, Va., who, when McDonald's came to their town, said: "Nothing this big has ever happened to Dale City."
9 of 12 people found the following review helpful
5.0 out of 5 stars The McDonaldization of Society--scares me 10 Dec 2001
By Elizabeth Taylor - Published on Amazon.com
Format:Paperback
George Ritzer's book, The McDonaldization of Society was one of the most eye opening books I have ever read. Ritzer did a fabulous job of breaking down society into a simple example of fast food chains. Refering to our society as following the idea of fast food chains- predictable, calculable, efficient, and controlling, Ritzer not only described society today, but also used clear examples of how society will adapt and be effected by McDonaldization in the future.
I was so unaware of the effects of McDonaldization on society, not only are we becoming robots in a way, but also we are starting to move so quickly in everything we do that people are forgetting to enjoy life. I loved everything about this book, from the examples Ritzer used to the knowledge it brought forth to me.
The only downfall of the book was how synical I have become since reading it. The McDonaldization of Society informed me with so much knowledge it made me take a step back and analyze the things around me. All I have to say is I think we have a scary world ahead of us. I mean seriously who want to live in a robot society?....I certainly don't .
Overall The McDonaldization of Society is a book I would recommend to read, but be prepared of what you are about to embark upon.
7 of 10 people found the following review helpful
5.0 out of 5 stars Excellent Insight into the Destructive American Machine 16 Feb 1999
By A Customer - Published on Amazon.com
Format:Paperback
George Ritzer's book serves as a brilliant eye-opener into the workings of America's consumer society. It is obvious after reading his work that very few aspects of the American way of life are immune to the sickness of McDonaldization. The most astonishing aspect about this sickness is that the vast majority of those who are afflicted with it do not realize it. McDonaldization is distorted by it's proponents to appear as some sort of blessing from heaven. All such forms of manipulative propaganda are addressed in the various chapters of the book. Ritzer demonstrates genuine nobility by concluding his painfully realistic criticism with countermeasures to be taken to prevent the destruction of free thought that often happens when we live in mechanized society's like that of America. The reader below, from Colton, WA, apparently has been so heavily inflicted by McDonaldization that only the short term benefits are realized while the destructive, long term effects are beyond this person's short-sighted vision.
5.0 out of 5 stars Great modern Weberian adaptation 18 Jan 2014
By TimothyArcher - Published on Amazon.com
Format:Paperback|Verified Purchase
This work is an excellent adaptation of Max Weber's sociological theories and ideas into the modern context of our fast food nation.
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