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The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life (Pine Forge Press Publication)
 
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The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life (Pine Forge Press Publication) [Paperback]

George Ritzer


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Paperback, 14 Sep 1992 --  
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George Ritzer
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Amazon.com:  7 reviews
13 of 15 people found the following review helpful
Excellent thesis on McDonaldization's impact on society 17 Jun 1999
By A Customer - Published on Amazon.com
Format:Hardcover
Ritzer analyzes the way McDonaldized systems work to increase efficiency while lowering quality, how we accept bland homogeneity for the sake of convenience while stifling diversity. An outstanding book of sociology, written with uncommon grace and humor.

12 of 16 people found the following review helpful
Comedy, Political Theory, Social Theory Rolled Into One 26 Oct 1999
By A Customer - Published on Amazon.com
Format:Paperback
Finally someone to critique this whole SUV-driving,fast-food gobbling, ATM, credit-card debting, Banana Republic we have created...

This book, for me, almost read like a comedy, especially when Ritzer describes the "iron cage of McDonaldization" - how devices that were designed to save Americans time and money - fast food windows, ATM machines - actually end up wasting more time and money. Intelligent theory underlies his arguments. I'm thinking many aspects of the Internet could be the same way...Best quote was from the teenager in Dale City, Va., who, when McDonald's came to their town, said: "Nothing this big has ever happened to Dale City."

9 of 12 people found the following review helpful
The McDonaldization of Society--scares me 10 Dec 2001
By Elizabeth Taylor - Published on Amazon.com
Format:Paperback
George Ritzer's book, The McDonaldization of Society was one of the most eye opening books I have ever read. Ritzer did a fabulous job of breaking down society into a simple example of fast food chains. Refering to our society as following the idea of fast food chains- predictable, calculable, efficient, and controlling, Ritzer not only described society today, but also used clear examples of how society will adapt and be effected by McDonaldization in the future.
I was so unaware of the effects of McDonaldization on society, not only are we becoming robots in a way, but also we are starting to move so quickly in everything we do that people are forgetting to enjoy life. I loved everything about this book, from the examples Ritzer used to the knowledge it brought forth to me.
The only downfall of the book was how synical I have become since reading it. The McDonaldization of Society informed me with so much knowledge it made me take a step back and analyze the things around me. All I have to say is I think we have a scary world ahead of us. I mean seriously who want to live in a robot society?....I certainly don't .
Overall The McDonaldization of Society is a book I would recommend to read, but be prepared of what you are about to embark upon.

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