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The McDonaldization of Society 6 [Paperback]

George Ritzer
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

18 Aug 2010 1412980127 978-1412980128 Sixth Edition
As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to 21st century undergraduates in a way that few other books have. This engaging work of social criticism is praised for sparking debate in and out of the classroom and for allowing students to read in depth on a small number of fascinating topics, and it vividly demonstrates the relevance of Weber's discussion of rationalization (the basis of McDonaldization) to the everyday life of today's student.

New and Retained Features:

• Links a large number of social phenomena to McDonaldization, some which are directly impacted by the principles of the fast-food chain and others where the effect is more tenuous

• A new final chapter (10) on 'The DeMcDonaldization of Society?' examines the processes of deMcDonaldization and concludes that while it is occurring on the surface, McDonaldization is alive and well for example, in the structures that underlie Web 2.0+ Many new and updated examples are from the digital world, keeping the text ultimately relevant for the contemporary student reader

• Addresses the advantages of McDonaldization, then focuses on the problems and dangers it poses and looks at efforts to deal with those challenges

• Examines the link between McDonaldization and globalization

• Challenges the reader to rethink McDonaldization as part of the structure of society and to act to reverse the trend towards it

Product details

  • Paperback: 328 pages
  • Publisher: SAGE Publications, Inc; Sixth Edition edition (18 Aug 2010)
  • Language: English
  • ISBN-10: 1412980127
  • ISBN-13: 978-1412980128
  • Product Dimensions: 1.5 x 15.4 x 22.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 146,769 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages.  Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill;  McDonaldization: The Reader;  and other works of critical sociology related to the McDonaldization thesis, including  A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE. 

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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars Great Read 17 April 2012
By Maria
Format:Paperback|Verified Purchase
I recommend this book to anyone interested in business. It is a great read and look at business from a different perspective. It was recommended to me whilst I was doing my MSc in Management and it helped speed up my learning.
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Most Helpful Customer Reviews on (beta) 3.0 out of 5 stars  9 reviews
7 of 9 people found the following review helpful
3.0 out of 5 stars Interesting concept conveyed in a disappointingly average text 27 Oct 2011
By Jonathan - Published on
Format:Paperback|Verified Purchase
I took an Introduction to Sociology course that used both this and Jon Witt's The Big Picture: A Sociology Primer. While I found Witt's book to be engaging and informative to someone new to the field, I did not enoy Ritzer's book very much. Not to say he doesn't have good ideas, but I found the writing bland and, at times, overly technical.

Ritzer argues that the fast-food priciples epitomized by McDonald's - efficiency, calculability, predictability and control - are permeating society as a whole. He takes examples from the mundane (food shopping) to the extravagent (climbing Mount Everest) to the horrifyingly extreme (the Holocaust) to illustrate his point. He also devotes time to detailing how one can "deMcDonaldize" society. He also has extensive endnotes for further reading.

However, this book contains some very serious flaws. It is very obvious that Ritzer views this McDonaldization as a completely negative entity, glossing over the fact that, in non-extreme doses, some of those four priciples can be good things. His bias is so evident he goes as far to quote Weber and say that McDonaldization is leading us into a "polar night of icy darkness." I find it a little hard to take his text seriously when he uses such metaphors.

He also devotes a chapter to "Globalization and McDonaldization," which starts out well enough but ends up being little more than a plug for another of Ritzer's books that made my head hurt with its liberal use of jargon and confusing syntax ("Although the grobalization of nothing is at odds with the glocalization of something,... the grobalization of nothing is also at odds with the grobalization of something... there is no conflict between the grobalization and the glocalization of nothing." - The whole chapter reads like that).

And one more thing that bothered me - a pet peeve, I know, but still - was that the kerning (text spacing, or the space between the letters) is sometimes noticably different from page to page. As someone who has a passing knowledge of basic layout, this irked me.

This text conveys some very interesting concepts, but it is executed in a less-than-stellar manner. I'd take this book a chapter at a time to minimize frustration.
1 of 1 people found the following review helpful
1.0 out of 5 stars McDonaldization of Sociology 31 Dec 2012
By -Hewie Lewis - Published on
While I champion Dr. Ritzer for bringing sociology to the foreground of society, and making it overall accessible to a wider audience, I cannot in good consciousness endorse this book. There is a myriad of other texts which do the same thing. His McDonalidization thesis has been tossed around, by other critical postmodern scholars, that choose to stay true to the higher standards of academia. I find the lack of intext citations, glosses, and blandness of this book deplorable.
2 of 3 people found the following review helpful
4.0 out of 5 stars book full of facts 27 Dec 2011
By moni - Published on
Great book, lot of interesting facts, easy to read, well arranged, good for using in some research papers or essays.
4.0 out of 5 stars Fast Delivery! 20 Sep 2013
By Maria - Published on
Format:Paperback|Verified Purchase
it has served its purpose for the one of my class requirements! It has some interesting info not expected. Thanks!
4.0 out of 5 stars Interesting point of view if you start from his standpoint. 25 Aug 2013
By Pamab - Published on
Format:Paperback|Verified Purchase
This book makes interesting, logical reading as long as you accept that 'macdonaldization' is a bad thing. If you find no problem with the concept then it is a bit like proving black is white.
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