Cocky, coiffeured strikers meet David Bowie and Gary Glitter; Gola boots exchange kicks with "A Clockwork Orange" and "The Likely Lads"; Admiral sock tags, platform heels and kipper ties mingle with cod wars, Harrods bombings and three-day weeks. In this, Steen recreates the early Seventies, the era when football joined the vanguard of English youth culture. This personal account revolves around seven Englishmen who followed in the trail blazed by football's first tabloid star, George Best - Stan Bowles, Tony Currie, Charlie George, Alan Hudson, Rodney Marsh, Peter Osgood and Frank Worthington. Proud individuals amid an increasingly corporate environment, their invention and artistry were matched only by a disdain for authority and convention. Their belief in football as performance art, as showbiz, gave the game a boost, and elevated them to cult status. During their heyday, nevertheless, they were largely ignored by a succession of England managers, none of whom were able to assemble a side competent enough to qualify for the World Cup finals. Against a backdrop of increasing violence on the field and terraces alike, of battles between players and the Establishment, this book examines an anomaly at the heart of English culture, one that symbolized the death of post-Sixties optimism, the end of innocence.