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Product Description
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
From the Back Cover
I am delighted that this sports marketing book has been developed and I will definitely be using it as an essential text.
Glynis Jones, Lecturer, Sports Promotion and Marketing, Department of Management and Marketing, University of Huddersfield, UK
The book is broad and there is a lot of useful material, good articles, excellent glossary and interesting cases and questions for students.
Kari Puronaho, Research and Development Director, Sport Institute of Finland, Vierumaki
... a strong international flavour is evident throughout... It is, in my opinion, significantly more detailed than any other sports marketing text currently available.
Trevor Hartland, Senior Lecturer in Marketing, Business School, University of Glamorgan, UK
The Marketing of Sport explores the latest developments in sport marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
This book enables readers to understand the differences between sport marketing and marketing in other sectors, sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes.
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