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The Marketing of Rebellion: Insurgents, Media, and International Activism (Cambridge Studies in Contentious Politics) [Paperback]

Clifford Bob

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Book Description

6 Jun 2005 Cambridge Studies in Contentious Politics
How do a few Third World political movements become global causes célèbres, while most remain isolated? This book rejects dominant views that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Instead, they face a Darwinian struggle for scarce resources where support goes to the savviest, not the neediest. Examining Mexico's Zapatista rebels and Nigeria's Ogoni ethnic group, the book draws critical conclusions about social movements, NGOs, and 'global civil society'.

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'[Clifford Bob] does an excellent job of showing the complexities involved in gaining international support for social movements in the developing world … This is an important book for its theoretical insights and use of case study methodology. Highly recommended.' Choice

'This book is well researched and enthusiastically argued. The Marketing of Rebellion is interesting, provocative, and well realized.' Ann Marie Clark, Mobilization

'[A] novel and very insightful perspective … Bob makes an important contribution to several literatures, including contentious politics, civil war, and globalization, as well as ethnic conflict and its international relations. The Marketing of Rebellion is quite useful for both undergraduate and graduate courses in comparative politics and international relations.' Stephen M. Saideman, Perspectives on Politics

'In this extremely thoughtful and elegantly written book, Clifford Bob takes issue with this view of global civil society. Where others see all harmony and goodness, Bob sees Darwinian struggle, discord, and good old-fashioned politics. Bob is absolutely right that there is a morality market animating global civil society. In this thoughtful, well-researched, and accessible book, Bob establishes himself as our best guide for understanding it.' Paul Wapner, American University, Review of International Organizations

'A fine contribution to the growing literature on the dynamics of global information flows, The Marketing of Rebellion clarifies how media-savvy movements can shape the political agenda of the emerging 'global civil society.' Scott L. Althaus, University of Illinois, Harvard International Journal of Press/Politics

'An insightful and thought provoking contribution [on] domestic and international nongovernmental organizations (INGOs) and social movements … His study shows us how self-interest, altruism, and sympathy intersect in global civil society … lay[ing] a strong foundation for policy-oriented research on the relationship between INGOs and local challengers. Both scholars and practitioners interested in the different dimensions of social movements will benefit from the theoretical and empirical insights provided in this book.' International Studies Review

'This is a provocative book, one that challenges a number of evolving theoretical expectations about non-state actors, global civil society, and transnational relations in the post-Cold War era.' Jeffrey Ayres, Saint Michael's College, Contemporary Sociology

'Timely and refreshing …I thoroughly enjoyed the book and would recommend it very highly not only to academics in political science and sociology and communications, but also to social marketing professionals and public policy advocates who will find the ideas presented to be very thought provoking.' Abhijit Roy, Voluntas: International Journal of Voluntary & Nonprofit Organizations

'In The Marketing of Rebellion, Clifford Bob turns a world upside down …The Marketing of Rebellion is a wonderful, rich and incisive study of . . . Southern social movements and the way in which they capture global attention … Bob provides a service by helping future movements both understand the motivations in the North and weigh the costs and benefits of participating in the market.' Lisa Jordan, Ford Foundation, , Cambridge Review of International Affairs

'[Using] intriguing case studies … The Marketing of Rebellion shows how we need to look below the surface when [we] hear about any new tensions that may arise in the world … [W]hether rebellions . . . will succeed or not often depends as much on how effectively the cause of the rebels can be marketed abroad as on the justice of that cause.' J. C. Winter, Journal of Social, Political and Economic Studies

'[Bob's] work challenges … liberal and constructivist international relations theorists who champion the NGO-led advocacy networks … It is, Bob argues, a jungle out there where solidarity is in short supply. Global civil society is thus more accurately viewed as a crowded, Darwinian terrain wherein needy groups must compete and differentiate themselves. . . . [Bob's] findings are sobering.' Ruth Reitan, Global Governance

'One academic book … that could be unhesitatingly recommended to a local activist searching for transnational allies … [P]rovides an excellent method of analysis … [and] a harsh but not unrealistic picture of [global civil society].' Tomás Mac Sheoin, Global Social Policy

'One of the best recent books on culture and politics …' James Jasper, Sociological Forum

Book Description

How do a few Third World political movements become global causes célèbres, while most remain isolated? This book rejects dominant views that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Instead, they face a Darwinian struggle for scarce resources where support goes to the savviest, not the neediest.

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11 of 14 people found the following review helpful
5.0 out of 5 stars A brilliant book 16 Aug 2005
By Don D'Cruz - Published on Amazon.com
Format:Paperback
Clifford Bob's The Marketing Rebellion is a valuable contribution to our understanding of the NGO sector operates. The literature on NGOs is not a particularly sophisticated one, heavily populated with self-serving and unenlightening tomes.

Bob examines the nexus between third world insurgencies and international NGOs and comes to some interesting findings.

This book is a must for those interested in the NGO sector, but also international relations as NGOs have emerged as an important players in their own right in recent years.
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