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The Marketing Plan: A Pictorial Guide for Managers [Hardcover]

Malcolm H.B. McDonald , Peter Morris
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 96 pages
  • Publisher: Butterworth-Heinemann (July 1987)
  • Language: English
  • ISBN-10: 0434912239
  • ISBN-13: 978-0434912230
  • Product Dimensions: 29.5 x 20.8 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 526,797 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
5.0 out of 5 stars marketing plan BVD 7 Nov 2013
By Bryan
Format:Hardcover|Verified Purchase
book arrived promptly.....this guy is fantastic, the book is a useful tool to explain to thers where you are ina process.... this print version is the best in my view
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Fun to read and packed with information 23 Mar 2005
By Petr Salz - Published on Amazon.com
A very unsusual and entertaining book that explains all basics of marketing in cartoons and comics.

Covers all elements of the marketing plan including segmentation, SWOT analysis, life cycle, objectives and strategies, pricing, promotion, distribution, marketing research and forecasting.

Non-marketers will enjoy it and learn the basics. It puts a smile the face of experienced marketers to see their theories explained such unconventional but clear way.
5.0 out of 5 stars Classic Marketing Strategy supported by excellent cartoons 21 Mar 2013
By Per Hornung Pedersen - Published on Amazon.com
Format:Hardcover|Verified Purchase
Gets the message through to the point and with a very nice touch of humor. I had my first copy in 1995, lost it and have now got a new one- excellent!
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