- Paperback: 202 pages
- Publisher: CompletelyNovel.com (29 Jan 2009)
- Language English
- ISBN-10: 1849140200
- ISBN-13: 978-1849140201
- Product Dimensions: 22.2 x 14.4 x 1 cm
- Amazon Bestsellers Rank: 2,644,162 in Books (See Top 100 in Books)
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Product Description
Product Description
Marketing: the etherial business art and practice: misaligned, misunderstood, under-performing, yet it holds the key to both superior performance and real and sustainable competitive advantage.
Marketing leader David Hood offers the Manifesto for Marketers and marketing: the result of many years of scientifically and methodically examining what REALLY needs to be addressed in marketing, offering much-needed Leadership to this `mission-critical' profession.
Marketing leader David Hood offers the Manifesto for Marketers and marketing: the result of many years of scientifically and methodically examining what REALLY needs to be addressed in marketing, offering much-needed Leadership to this `mission-critical' profession.
Offered in easy, bite-sized chunks, these top 15 mini-manifestos spell out WHAT needs to change to free you from the barriers to superior marketing capabilities, WHAT TO CHANGE TO and as you'd expect from David...
... HOW TO CHANGE.
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